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communication studies

Advertisement as a Phenomenon of Inner and Outer Reference or Who is the Rabbit and Who is the Hedgehog? Notes on the Relation of Advertisers and Consumers.

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Entry details

Title

Advertisement as a Phenomenon of Inner and Outer Reference or Who is the Rabbit and Who is the Hedgehog? Notes on the Relation of Advertisers and Consumers.

Author

Steffen Schröter

Country/Countries

Germany

Faculty

Technical University Dresden/ Germany Faculty of Philosophy Institute for Sociology program: Diplom

Competition year

2005

Competition category

communication studies