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GALLERY 2010/2011

visual communication practice

La Comune di MIlano


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The concept of Lacomune campaign is to provoke Milano on the political issues of the municipality about immigration, school, traffic and transport, rom pople....
We designed a logo wwhich is quite similar to the municpal one and signs which are almost the same of Comune di Milano. We put them in public spaces with a distrubing message like:
We do not give to rom people schools and houses like expected under european laws
Excuse us
We make also videos. The last one is a remake of a famous episode of Amici miei (with Tognazzi) about the gentrification of a popular neighborhood.
The year of birth of Lacomune is the one in wich Italy was liberated from fascist at the end of world war II.

What kind of communication approach do you use?

We put signs on public spaces and on the wall of Comune di Milano buldings. We have a web site http://scusateci.noblogs.org, and a facebook account Lacomune Dimilano.

What are in your opinion concrete benefits to the society because of your communication?

We hope that people can undestand the ironical message and reflects on the madness of some political choices.

What did you personally learn from creating your submitted work?

Unfortunately we learn that we nedd more money to do more accurate and truthful signs. It is important also to involve neighborhood people is the issue is a local one. And spread the message: you can also copy the logo and invent other messages,

Why is your work, GOOD communication WORK?

In Italy we have a vedy bad situation. People were made dormant by tv managed by our premier. There is a very narrow political debate. People are no more able to fight for political issues.
We have to work on two different perspectives: one is continue the political debate, the other one is wide the debate and strike the immagination using subvertising, show and performances.

Where and how do you intent do implement your work?

We would like to do more campaign (but we have no that much money to prepare the signs) and we would like that more people see our messages.
We would like also to do more video like the Amici miei one.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Curators comments More info on Curators & Editors ›

I always enjoy work that engages the official language of the state and subverts it to surprise the audience and asks them to question everything that the local council has written before.

For this project this has been done on two levels, with the signs and also with the performances (on their website - i couldn't understand the spoken word but understood the intention).

Local councils often hide behind their official language, immune to the effects of their actions on society, in this case immigration / education / gentrification etc. So this is a good use of graphic design to engage the public in a discourse about what is actually going on and to question what is being done in their name.

View other works commented by Tony Credland  ››

Italy is one of the most amazing place in the world for different reasons. The first is the geographical shape and position. The shape is similar to a root into the sea where at the edges you can stop and contemplate the beauty of the fractal line that divide the land from the sea. This big root is, and was in the past, the way from North Africa to South Europe. Italy is a huge street inhabited by many peoples, each one geographically different. Italy, from the angle of languages is a constellation of dialects (languages), could be a identity laboratory for a better Europe. Italy, from the perspective of cultures, can teach us how to make peaceful revolutions on art and science. Italy, from the perspective of geography, could be a mixed media of cultural bridges, as the mediterranean sea was in the past. Today Italy is broken inside and need hyper local bridges to re think to past, present and future. La Comune di Milano is one of that bridges.

View other works commented by Antonio Rollo  ››

Dear lacomune,
let me comment your submitted project with few words.

My general comment to the concept:
Your project looks very interesting and strong to me. I appreciate your activist approach and strong attitude towards public policy in Milano. Its very good, that you choose local political problems and express your opinions and present your involved position as citizens.

My comment to your visual communication:
Love-power-conflict in your project is not so obvious (you are not mentioning relation with festival outlines), but on the other hand your projects have very strong message. You are also choosing good methodology by choosing signs as street visuals and installing them in real urban surrounding. Using irony in this case makes the audience even more involved in the topic, it makes people rethink and interact.

My advice to your projects:
In planning the actions, try to figure out installations of signs in situations that citizens and passengers are not used to interact with. Try to put signs in situations that will create barriers and break their moving and behavior stereotypes. This will definitely catch their attention even more and the whole communication can bring even more results. Also try to apply for grants or some extra NGO funding, it will also help to implement the idea.

View other works commented by Katarína Lukić Balážiková  ››

Other comments

11 years, 10 months ago

thank you for your very kind comments! our work will be better with your help!

Curators comments

This work has been commented by 3 curator(s):
Tony Credland Antonio Rollo Katarína Lukić Balážiková go to comments ›

Entry details


La Comune di MIlano


A fake excuse me campaign of the municipality of Milano

Concept author(s)


Concept author year(s) of birth


Concept author(s) contribution

Since the campaign is against an institution, we prefer to mantain a false identity. The year of birth is the same of the end of world war II in Italy and the end of fascism. We are a small group of people with professional journalists, video makers, it experts



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

La comune di Milano is a campaign against the political madness of the municipality of Milano (Italy). Since is a campaign against an insitution, we used the user name of the campaign, instead our identity. Usually we make signs like the one the municipalyty makes, we put them oj official sites, with a disturbing message: the municipality excuse itself for insane political action like squatting rom people, or cutting public schools founds, or putting curfew in neighborhoods where immigration is high.