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GALLERY 2010/2011

visual communication practice



Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

To me love it´s an emotion really personal, it is for person by person. You never will find love for external resources, all what we do to express it, its just an intent, an intent, to represent what we feel, which it´s to abstract, just feeling. Love also, for been represent, take our bodies, but there on that level, we can misunderstood the body and think that love its also desire, it´s different, we can love or not love our sex partner, we can have sex whitout loving. or we can make love. But in that conffusion, what we love?...a perfect body to have sex, desire it, and probably think we are in love?
Media and markettake advantage of the necessity for representation of love, approach the confussion, the limit between love and desire, to sell, to sell live styles, to sell a figure, to increment the desire, to make people want to be desirable, and then make love. You can be desire, you can imagine that a good body make that other one desires you , and then love you. Or, then you can close your eyes, stop see, and just feel.
This video it´s a representation of what media does for sell, it sells ideas or prototypes of body, we can desire that, we can think that it is a figure of love, many people fall in confussion for desire, they think that are in love with the one who just really desire.Or some people think that make them selfs desireble with a perfect body, can then been love for some one else. Media has the control, because they make what we maybe want and sells that to us, make us desire. Very clever. Image takes our imagination by power of difussion, the key its desire, the key its not to think that what they show us is really what we can feel. Love its not imagination, power get´s trought the control of the imagination.

What kind of communication approach do you use?

open media, virtual communication, the technology which lead us to take what ever we want easily, to see, to take it and them transform it.

What are in your opinion concrete benefits to the society because of your communication?

it´s a confrontation, for what they always see, a confrontation to really think about the subject on it.

What did you personally learn from creating your submitted work?

that trought the media we can show our point of view and even make it stronger, because its more evident that we are figthing agains it. Or going in a different way, with the same image , but with other plan.

Why is your work, GOOD communication WORK?

it brings a point of view open related to the world of comunciation taht we always see. like new communication.

Where and how do you intent do implement your work?

i whis it can be show in open virtual plataforms, and also in a place that many peopple can see it "live and direct", where besides it has a lot of power, to make the confrontation more evident.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details




for been love, for been good. for been desire. this is an idea of what human society is, the offer to be bought.

Concept author(s)

Gustavo Romero

Concept author year(s) of birth


Concept author(s) contribution

everithing, concept, editing, composition . . . mostly concept!



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

I really like to make collages, on moving image and on static as well. To me, make collages its an evidence about what the creator really things, because he intervenes the reallity that he its taken, in certain way its more value, because , when we create something genuine, well, that´s its just our invention, we are telling just what we think, it´s too much personal, in order to have something to tell about the world that surround us its better to intervene it, like interpellate our point of view.