visual communication practice
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Description of idea
Describe your idea and concept of your work in relation to the
festival outlines:
CONCEPT:
Underlying message - notion of being victims of modern day slavery
Being aware of the monetary system is customary, however there is a deception in believing it is the only system – the right system.
Aim to outline this ‘system’ and make the public aware of the debt trap. - National
Provide tips and advice on how to avoid debt in the family household - Personal
What kind of communication approach do you use?
PAMPHLET:
Info graphics based on debt statistics at a National and Personal level.
Flyer layout, that can be folded out to reveal a double-sided poster.
One side illustrates the system of Australian debt, and how we succumb to our system of slavery.
The backside outlines information on what I’ve research and have believed everyone should know how household and personal debt.
What are in your opinion concrete benefits to the society because of
your communication?
AWARENESS - educating the public on the dangers of debt. Simplifying out monetary system - highlighting the point that debt is built into our system.
What did you personally learn from creating your submitted
work?
Alot about the monetary system. We need to simplify our lifestyles to avoid over-consumption and debt traps.
Why is your work, GOOD communication
WORK?
Interactive fold out pamphlet and easy to understand info-graphics help educate the public in a more interesting way.
Where and how do you intent do implement your
work?
Available in public spaces, libraries and cafes.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
how?)
I was able to change the idea of the Pamphlet, but folding it in a non-conventional way. Once opened it works as a Poster.
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Other comments

Entry details
Title
Debt as Slavery
Headline
Debt as Slavery
Concept author(s)
Rosie Cameron
Concept author year(s) of birth
unknown
Concept author(s) contribution
Robert Henderson is my design tutor. He helped critiqued my the design to help better communicate the message.
Country
Australia
Competition category
visual communication practice
Competition subcategory
static
Competition field
academic
Competition subfield
student
Subfield description
Queensland College of Art - Visual Communication Design
This is one of the most convincing and accomplished “raising awareness” works. In a very straightforward way it shows how to deal with the trap of debt, both on a national scale and within a household.
It also points out a couple of crucial point about the financial debt:
- There is a deception in believing it is the only (monetary) system – the right system
- Debt is built into our system.
Apart from its very articulate graphic language this piece also includes an activity for the consumer, using the pamphlet as an object.
View other works commented by Aleksandar Maćašev ››