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GALLERY 2012

visual communication practice

Debt as Slavery

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

CONCEPT:
Underlying message - notion of being victims of modern day slavery

Being aware of the monetary system is customary, however there is a deception in believing it is the only system – the right system.

Aim to outline this ‘system’ and make the public aware of the debt trap. - National

Provide tips and advice on how to avoid debt in the family household - Personal

What kind of communication approach do you use?

PAMPHLET:
Info graphics based on debt statistics at a National and Personal level.

Flyer layout, that can be folded out to reveal a double-sided poster.

One side illustrates the system of Australian debt, and how we succumb to our system of slavery.

The backside outlines information on what I’ve research and have believed everyone should know how household and personal debt.

What are in your opinion concrete benefits to the society because of your communication?

AWARENESS - educating the public on the dangers of debt. Simplifying out monetary system - highlighting the point that debt is built into our system.

What did you personally learn from creating your submitted work?

Alot about the monetary system. We need to simplify our lifestyles to avoid over-consumption and debt traps.

Why is your work, GOOD communication WORK?

Interactive fold out pamphlet and easy to understand info-graphics help educate the public in a more interesting way.

Where and how do you intent do implement your work?

Available in public spaces, libraries and cafes.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

I was able to change the idea of the Pamphlet, but folding it in a non-conventional way. Once opened it works as a Poster.


Curators comments More info on Curators & Editors ›

This is one of the most convincing and accomplished “raising awareness” works. In a very straightforward way it shows how to deal with the trap of debt, both on a national scale and within a household.

It also points out a couple of crucial point about the financial debt:
- There is a deception in believing it is the only (monetary) system – the right system
- Debt is built into our system.

Apart from its very articulate graphic language this piece also includes an activity for the consumer, using the pamphlet as an object.

View other works commented by Aleksandar Maćašev  ››

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Curators comments

This work has been commented by 1 curator(s):
Aleksandar Maćašev go to comments ›

Entry details

Title

Debt as Slavery


Headline

Debt as Slavery


Concept author(s)

Rosie Cameron


Concept author year(s) of birth

unknown


Concept author(s) contribution

Robert Henderson is my design tutor. He helped critiqued my the design to help better communicate the message.


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Queensland College of Art - Visual Communication Design