GALLERY 2012

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

I created an information letter of debt and suicide.
I researched how they relates each other and found some evidences' articles and charts.
I explained why debt makes people depress and suicide on the letter, to make the viewer to rethink how serious debt is.

What kind of communication approach do you use?

free letter (looks like a bank letter which has each person;s name and the address on it.) just to make people to open it unlike junk mail.
Also I created the envelope looks like a bank envelope as well, and the back of the information letter is a A4 size poster.

What are in your opinion concrete benefits to the society because of your communication?

Having a debt is easy but sometimes it makes people to suicide and make them into a mental trouble.
So my aim for this project are making rethink the viewer about debt and life, and also reduce debt rate and suicide rate by debt.

What did you personally learn from creating your submitted work?

I always had negative images about debt, and I actually found many evidences which shows debt and suicide are relating each other. It makes me to rethink that and to made me more careful to using money too.

Why is your work, GOOD communication WORK?

Because this letter automatically sent to many houses and it just looks like a bank letter, money is always so important for everyone so it is good impression to let people to open it and read it.
and if the viewer likes the poster, there is no waste paper as well.

Where and how do you intent do implement your work?

People's house post

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No