visual communication practice
Description of idea
Describe your idea and concept of your work in relation to the
The WONDERLAND series is composed by four critical video-actions. Each one of them is strongly connected to the main topic of DEBT. Every video speaks about one sub-theme:
Ecology(Spring-cleaning)- masking up the problems that mankind caused is not the same as sorting them out! We should begin to act responsible and think in to the far future, which is opposite to populistic media-manipulated image that have some of the "green economy" projects
Lack of public space(Urbania Jones)- symbolic getting out from hectic and oversaturated urban landscape through the symbol of new "natural environment"- a billboard. Contrast between visual-pollution and nature.
Petrol industry(Save it for a rainy day)- we dig in to the ground to find more natural resourses. We suck up all the treassures that our planet offers. We ruin our land and we are making wars because of petrol. I burried my own personal supply of diesel next to the highway. I saved it for a rainy day(and it is comming realy fast if we don't start to act)
Social situation in contemporary city(Wonderland)- our megapolises have many faces. There are many bronwfields, abandoned houses in Valencia. There is a lack of jobs and social security. Each one of us can end up on the streets so we should think and act about this problem before it gets late
What kind of communication approach do you use?
Video-performance, public intervention, site-specific installation in urban landscape.
I work with irony and metaphorical gestures, that should question our everyday acting.
What are in your opinion concrete benefits to the society because of
Each of my work is an act of free-minded creativity. I don't care if we call it art, activism, or destruction. The importatnt thing is its objective. Trying to think in wider context and living life according to the awareness that each act we do affects the whole society should be obligation of all of us. Doesn't matter in which scale. Even small actions can change things. Critical thinking and its result- open society is exactly, what contemporary politics DON'T want.
I raise questions, I speak with people on the streets and discuss topics related to the artwork so I can affect the action immediately thanks to direct feedback. That means that the public is creating the piece with me and affecting its surroundings.
There are people contacting (critical feedback welcome) and i see I can be and inspiration to others, which is great satisfaction!
What did you personally learn from creating your submitted
We are opressed and restricted to act in exact rules, that are set by our politicians and guarded by police. The fear of acting "different" makes the wolf look bigger. But the problem about not-acting free is not rooted in the real consequences that could potentially happen after our disobedience. It is mostly problem of our closed-mind and fear of stepping out of the line. I am trying to step out of this line doing the thing I love which could change something and I am happy and free with it- that's my goal and satisfaction.
Why is your work, GOOD communication
It speaks international language-there is no need to translate it, asi it is pure video-language with no spoken word. It works with simple metaphore, remixes pop-culture symbols but doesn't loose poetics and esthetics. It didn't hurt anyone, it is NON-PROFIT, DIY. It was made with intention to discuss real problems, not to command people to BUY ART.
Where and how do you intent do implement your
In brownfileds of Valencia. The place is next to Barcelona-Valencia Highway. You can't miss this place if you enter Valencia from this direction. It is also on the opposite side of the art university, where I was for my student exchange. The university campus is full of sculptures, instalations and "graffitti". The problem is that the majority of art students obey the school rules-they think they do art in public space if making an art object within the student campus. But this is not public space. It is closed area, for students. There isn't much public entering the area so their artwork can be seen mostly by themselves and their colleagues or profesors-thus not speaking to the public. They usually create if there is some open-call for artwork within the school campus so their work is actualy a commission tied up by the rules of the contest. Good example are the "graffitti" artist who paint the school walls with nice colourful characters- they sold their freedom and they are deniing the potential of radical art in the streets! There is a big problem with cuts in education system in Spain. Insufficient support for schools is a topic why the students go to protest in the streets. On other hand they get money to do their legal graffitti on university walls and I don't find that logical.
Place of my action is next to the highway, so thousand of people driving by everyday can see it. I use the power of violent advertising(billboards ruing or landscapes) in opposite way that advertising companies. There is an abandoned factory behind this place and small home-less colonies arround. These are the places that show us the real face of the city.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
All of the works are brand new so there wasn't enough time for wider distribution.
I have been contacted by several festivals, websites and curators, to show my work on their platforms. Thus the work can be seen by wider audience and spread my point of view
Curators comments More info on Curators & Editors ›
Wonderland series( Wonderland, Urbania Jones, Save it for a rainy day, Spring-cleaning)
Concept author year(s) of birth
Concept author(s) contribution
concept, camera, action
Other author(s) year(s) of birth
Other author(s) contribution
camera on Urbania Jones
visual communication practice
AAAD Academy of arts, architecture and design in Prague