Description of campaign/project
Whenever a customer calls a very important company´s 1-800 number the call is answered by a teleoperator being miles away, working for an outsourcing company. These companies are known as call centers.
Call centers are companies that use new communication technologies to employ workers residing in countries where salaries are low. Eventhough there are many companies providing outsourcing services, they all look alike. They sell a youthful, casual image associated with advanced technologies and values such as freedom and dynamism.
Nevertheless none of the above is so. As a result of this relocation call center operators, usually speaking a foreign language, hide their true location and identity. These workers are trained to keep call control through a series of rules and protocols followed during the calls. Call centers aim at maximizing their productivity risking workers to be psychologically burnt.
Call Center Experience! is a small scale call center that allows us to make calls using a personal computer connected to the Internet.
As it’s usual in call centers, participants will have to be trained in order to reach our goals. They will receive a short course on how to deactivate the way call center agents are trained. Once they get the skills, they’ll call customer care centers from all over the world, seeking to strengthen a bond with teleoperators and get to know the real person behind the operator.
The goal will be to have an affective chat in order to relocate operators, give them back their identity and leave a record of this experience in a map. The sum of all contributions will configure a global cartography of delocalized communication.
We intend to dearticulate mechanisms with which corporations reduce communication into a mere exchange of information, allways useful to their own intrests. We try to generate bonds of affection by parasitizing technologies of control. We try to turn this technologies of control into technologies of resistance.
While CCE! is a micro scale intervention, it calls to reflect on topics that are sensitive in our society, such as precarious work, virtualization in contemporary communications, role of youth in work global market, international division of labor, etc.
Generally we consider ourselves critical with Capitalism, but day to day we reproduce, without noticing it, alienating relations. And it’s never that easy to change the way in which stand in front of others.
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Call Center Experience!
Contact cente emulator
Concept author year(s) of birth
Concept author(s) contribution
General idea, texts, design and artwork.
Ideas, design, text corrections.
Anibal Pérez, Ana Thompson
Other author(s) contribution
Ideas, voices, translations, photography.
I'm an architect and web designer, I work in both disciplines