visual communication practice
Description of idea
Describe your idea and concept of your work in relation to the
festival outlines:
This signage represents debt on a personal level in which most people tend to buy items that are of no use to them, therefore resulting in personal debt.The ATM pictured is used as a connection between the person and their bank account, making easy access to their money.
What kind of communication approach do you use?
The environment of the ATM has been changed with the use of advertising stickers that act like the ATM is having a sale, and using selling words, colourful signs and gimmicks that are represented in a shop.
What are in your opinion concrete benefits to the society because of
your communication?
The signage makes the person who is using the ATM feel uncomfortable taking money out of their account, especially when the term “Burn a hole in your pocket – here” is displayed, and draws attention to the person at the ATM and to question themselves “Is what I’m going to buy, actually something I need?”
What did you personally learn from creating your submitted
work?
What I've learnt is the basic understanding of when to spend money and how to spend it wisely. Plus also confidently deciding when something that I buy is a need or a want.
Why is your work, GOOD communication
WORK?
Because I believe the signage on the ATM has a strong impact on the person who is using the ATM, which makes the person feel uncomfortable taking money out of there account.
Where and how do you intent do implement your
work?
I plan to implement this at a bank's ATM where the artwork's message of debt is strong in its appropriate environment.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
how?)
No.
Curators comments More info on Curators & Editors ›
Other comments
Tony Credland
Entry details
Title
ATM Sale
Headline
ATM Sale
Concept author(s)
Lucy-Ann Moore
Concept author year(s) of birth
1990
Concept author(s) contribution
Owner of artwork.
Country
Australia
Competition category
visual communication practice
Competition subcategory
static
Competition field
academic
Competition subfield
student
Subfield description
University of Ballarat/Arts Academy/Bachelor of Visual Arts (Graphic Design/Multimedia)
A visually strong and humorous interruption into public space that works in its simplicity to engage the public around the issue of debt.
The bright graphics look so out of place at the ATM that they really change its character and force a re-questioning of the act of taking out more money.
The vernacular typography the mimics cheap markets stalls and this lettering on day-glow flash card adds to the play as a base form of consumerism. They also touch on the language of gambling which also has resonance within this discourse.
It would be more interesting if the words could relate slightly more towards the theme, giving a clearer focus for the message which could be missed at the moment.
View other works commented by Tony Credland ››Also more attention could be paid to the typography itself, if the detail of the intervention is to be most effective, small changes and kerning would improve this.