visual communication practice
Description of idea
Describe your idea and concept of your work in relation to the
Please view the animated gif.
Tunnel Vision is a response to the idea that debt takes the power from the people and gives it to the people in power, framing the issue in terms of Queensland politics.
Tunnel vision is defined as the tendency to focus exclusively on a single or limited goal or point of view.
The Sunshine State is currently $92.5 billion in debt, a figure that the Liberal National Party plan to reduce by establishing debt management strategies. Unfortunately, in their recent short time in power the party have demonstrated that minority groups are no longer on the agenda. Through minimising economic debt, the party is bankrupting Queensland's social culture by doing away with vital support networks they consider dispensable.
The Campbell Newman-led LNP approach is one that values projects like the Clem 7, a $3.2 billion infrastructure behemoth that saves 8 minutes of commuting time, over Sisters Inside, for example. This $120,000-a-year state-funded service provides counselling and support to women prisoners at the Townsville Correctional Centre, many of them indigenous.
Since its completion, the Clem 7 tunnel has been disastrously unsuccessful, running at just 26% of necessary capacity. The company that constructed it, RiverCity Motorway, has since gone into receivership after being unable to repay its debt.
The LNP approach to Queensland's budget and our society's entrenched system of economic thinking is deeply flawed as cultural and social debt is not accounted for. What kind of society values saving eight minutes of commuting time over the possibility of saving a human life?
What kind of communication approach do you use?
Our approach was to use rhetorical protest, appropriating a portable LED sign which are commonly used to communicate information about roadwork. This creates a quietly subversive and disarming effect on the viewer.
This was derived from the signs installed outside the Clem 7 that routinely beg commuters to "give it a go". The language references political sound-bites, news tickers and budgeting terms.
What are in your opinion concrete benefits to the society because of
Ultimately, Tunnel Vision asks the average Queensland citizen about the true cost of our politics.
The 2012 state election saw the LNP win 78 seats to Labor's seven, the largest majority in Queensland's history. The majority of Queenslanders therefore support this short-sighted political stance. Tunnel Vision seeks to question and expose the short-sightedness of this new government.
What did you personally learn from creating your submitted
On a basic level, the gross scale of waste caused by the tunnel as well as the absurdity of the proportions of expenditure.
Why is your work, GOOD communication
It is succinct and specific to its context. It appropriates the tools and language of government to subvert and question the government. It is economic in its impact: the rhetoric is fairly straightforward but the execution gives it memorability.
Where and how do you intent do implement your
The sign is portable, so ideally it will appear and disappear at different roadwork and construction sites in Brisbane.
Did your intervention had an effect on other Media. If yes, describe
the effect? (Has other media reported on it- how? Were you able to change
other media with your work-
Only time will tell.
Curators comments More info on Curators & Editors ›
Campbell Newman's tunnel vision: a cost benefit analysis.
Luke Robertson; Gem Copeland; Aaron Gillett
Concept author year(s) of birth
1991; 1989; 1988
Concept author(s) contribution
This project was a joint collaboration.
visual communication practice
We are practicing graphic designers and recent graduates of the Visual Communication course at the Queensland College of Art, Brisbane. Luke works at The Letter D in Fortitude Valley. Aaron works at Josephmark in Petrie Terrace. Gem is currently freelancing and living in London.