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PLEASURE: Friendly Competition Deadline Closed!

We are very excited to have received inspiring works from around the world to this years Friendly competition!

The theme PLEASURE has triggered a lot of creative energy and work. It was and is a highly interesting journey for us too.

Pleasure is at the very core of socially responsive communication, design and art. But how does pleasure manifest today, what is its place in design, media, art and society?

We are interested in processes where pleasure meets with conflict and especially in ways we can experience pleasure in our everyday life, which can contribute to its radical transformation towards social justice. How can pleasure transform the way we live, laugh, listen, eat, create, think, imagine, dream, work, play and relate to each other?

The works from four continents are at the second look a deep interrogation in to this years festival theme. Many of them are surprising, especially as pleasure is not only defined by culture but also by generation. Our youngest participants especially seem to b speaking from a place we should learn about with care.

Now the internal process begins: first we need to make sure all works are submitted properly. After that a short list will be curated. Than this selection will be curated again by the Memefest Friendly competition curators and editors. They will take three weeks time to evaluation and best works will get special written feedback. The results of this public (meta) curatorial approach will be published here online for anyone to reed. Of course there will be feedback opportunity for everyone and especially this is something we will encourage. But we'll talk more about this process later.

So when will we publish results? You need to know that this process of evaluation is highly important to us. Thorough evaluation takes time and effort.
Our curators and editors will have two weeks time and given the preselection process all together will take more than three weeks of work.

Results will be published on the 25th of October and the curated works known. Than we will also announce the three recipients of the Memefest/Swinburne award for Imaginative Critical Intervention who will be invited to take part in the special extradisciplinary workshop/intervention in Melbourne, November 21-28th at Swinburne University. This will be the next major event and one we are very excited about. We have fantastic things to announce and will write more about this soon.

For now let's get back to work. We are excited to see and read your submissions.

Thanks to everyone who has submitted works - It is important! In this way you all are contributing to the process of research, theory and practice of Socially Responsive Communication, Design and Art. It is crucial that we work together on this. We have come a long way already.

More soon!

Deadline Extended! Artists, Critical Writers and Communication Design Interventionists- 10 More Days to go!

Well, well... how great to see inspiring works from around the globe being submitted to this years Memefest Friendly Competition!

Many of you have asked for a bit more time- and we are listening. We want everyone to have a chance to participate in our global dialogue on PLEASURE, therefore we extend the deadline for TEN more days. The last deadline is Thursday 30th of September 2016.


Invitation to special extradisciplinary workshop in Melbourne Australia at Swinburne University.

Invitation to publish your text in a special edition book published with Intellect books UK, and other.

Check more about the Awards for yourself:


And here again our friendly competition outlines:


Submit your work here:


This is it- lets do it! ;)

Memefest 2016: PLEASURE Call for papers!

The one and only Memefest international festival of Socially Responsive Communication, Design and Art invites you to submit your critical interventions on the theme: PLEASURE

Pleasure. An activity as well as an experience that is given and taken. Pleasure is that which is agreeable and satisfying to the senses and the mind. A sensation of the body as well as the body politic, pleasure is an all-consuming consumption, an economy no less real than the worlds of trade and commerce.

The pleasure of the text. Pleasure is always excessive in writing, as writing. From metaphysical conceits to puns, syllogisms or the banality of utilitarian street signage: “dogs must be carried on escalators”. You get my meanings?

Pleasure as spectacle. Living in global societies pleasure can be an image emblazoned on the eye, a sound that keeps percussing the ear, the concept that keeps you awake at night.

Pleasure as Eros. Words, ideas seeking to express satisfaction and completion, but not arriving. Deferring closure to maintain the delight of sensation that is yet to come, deliberately put off for later, another time.

We are interested in processes where pleasure satisfies, from walking in the city to the odour of a rose. Pleasure stimulates as well as agitates our desire for what is joyously possible. But pleasure can also meet with conflict, agitation and impatience, even dislike. And how can pleasure transform the way we live, our experience of the world and our desire to immerse ourselves more deeply in it? From laughter, listening, eating and creating, to thinking, imagining, dreaming as well as work and play, pleasure is, contra the philosopher Maurice Blanchot, the ultimate expenditure always desiring something in return. More really is more.

As desiring machines, what gives us pleasure, satisfies our need for it and excites us? In response to these questions papers are welcome in many formats, from critical essays and rhetorical performances, provocations to interventions on the street such as billposters, fliers or polemical pamphlets. Martin Luther kick-started the Reformation by nailing his 95 Theses to the door of a church. You can explore as well as express pleasure with a Tweet or an SMS. The opportunity is all yours. #pleasure.

Welcome to the pleasure dome.

Our curatorial and editorial board of hand picked distinguished critical thinkers, educators, researchers, activists and professionals, will evaluate your works.

Authors of selected works will be awarded with things that matter, including an invitation to a special Memefest extradisciplinary workshop in Melbourne, Australia, and publication in the Memefest Interventions book published by Intellect books UK.

For more information visit and the complete festival outlines/ provocation: www.memefest.org

Or write to Darren Tofts <dtofts@swin.edu.au>

Deadline for the Friendly competition is: 30th September 2016

Deadline for sending abstracts for the Memefest Symposium is October 15th.


Hello comrades, friends,

Great news for all of you who missed the deadline for submission of your works!

We received strong works from four continents but have received a lot of requests to extend the deadline. We want to listen to our community and have decided to give you some more time and because of the summer / winter holidays we extended the deadline to September 20 2016! So, enough time for all of you!

Everyone who has submitted so far can still edit their works till the new deadline - simply log into your account.

We have some great news coming up for you soon. Also to let you know: next Memefest symposium/ workshops/interventions will be November 21.-28. in Melbourne.

Do not forget to check out our MEMEFEST 2016 Festival Outlines PLEASURE on our web page http://tinyurl.com/jaov4zp.

To submit your work go here:


Please share this around!

Pleasure: Submit Your Festival Work Here!

Dear Friends and Comrades, use this link to submit your work to the Festival's Friendly Competition:


PLEASURE is the theme of this year’s Memefest. We are interested in processes where pleasure meets with conflict and especially in ways we can experience pleasure in our everyday life, which can contribute to its radical transformation towards social justice. How can pleasure transform the way we live, laugh, listen, eat, create, think, imagine, dream, play, work and relate to each other?

Respond to this proposition in the Memefest 2016 Friendly Competition.

Read more about the festival’s outlines here, or go directly to the category that interests you the most and check them out here: Visual Communication practice, Critical Writing and the art/social practice category 'Beyond...'!

Deadline for your submissions is June 20th.

Participation is free of charge and there is no age limit or any other restriction.

Memefest 2016 Festival Outlines: PLEASURE

Pleasure is central to our lives and communication/design and art play a major role in our relationship to it.

While pleasure can be used to live life fully, as well as to render people into tools it seems we rarely think of it outside its immediate effects and certainly we think even less of pleasure as social practice and something we could relate to the world in transformative ways that challenge the status quo.

PLEASURE is the theme of this year’s Memefest. We are interested in processes where pleasure meets with conflict and especially in ways we can experience pleasure in our everyday life, which can contribute to its radical transformation towards social justice. How can pleasure transform the way we live, laugh, listen, eat, create, think, imagine, dream, play and relate to each other?

Respond to this proposition in the Memefest 2016 Friendly Competition.

Read more about the festival’s outlines here, or go directly to the category that interests you the most and check them out here: Visual Communication practice, Critical Writing and the participatory art/communication category 'Beyond...'!

Deadline for your submissions is June 20th. Participation is free of charge and there is no age limit or any other restriction.

We will post more soon. For now it is your turn.

Memefest Kolektiv

Radical Intimacies: The Many Different Fruits From Our Dialogue


The inaugural international Memefest/Swinburne Extradisciplinary Symposium/ Workshop/Intervention was held from November 18-25th and focused on Memefest’s 2014 theme - Radical Intimacies: Dialogue in our Times, curated by Dr Oliver Vodeb and Alana Hunt. It was a continuation of the global Memefest festival Friendly competition on the same theme and was connected to the Memefest/Swinburne Award for Imaginative Critical Intervention. The purpose of this focus was to research current perspectives on dialogue in times of growing uncertainty and environmental degradation and to work on productive solutions through innovative and interdisciplinary approaches connecting theory and practice, pedagogy and research.

Approximately 100 participants attended the three-day Symposium. Thirty-two leading experts from the fields of Communication Design, Media and Communications, Games and Art presented their work. They included speakers from Europe, Canada, North America, South America and Australia.

Speakers included the four recipients of the Memefest/ Swinburne award, members of Memefest international network, Swinburne University students and academics, and members of Aboriginal communities: The Brisbane Aboriginal Sovereign Embassy (QLD), Grandmothers Against Removal (NSW), First Nations Liberation (VIC) and other Victorian based Aboriginal networks.

Sixty invited participants attended the five-day mentored workshops which followed on from the Symposium including International guests from the Memefest network, Swinburne academics and students from Communication Design, Media and Communication, Politics, Games, Sociology and Business as well as invited students from RMIT, Federation University and the Queensland College of Art whose work ranked highly in the Memefest Friendly competition process. Members of Aboriginal networks participated through the whole time of the workshop.

More than 40 high quality communication/design/media projects were developed and designed during the workshops. These include strategies, posters, web sites, booklets/publications, videos, stickers, stencils, sound based media, a participatory educational game and a series of events as well as 70+ hours of documentary video material about the event itself.

Most of the groups working at the Memefest event continue to collaborate and are fine-tuning and expanding the projects developed at the workshops. A number of projects have already been implemented into the public space of Melbourne as well as various locations around Australia. This work will continue as projects are further expanded during 2015.


Stop forced removals

Stop Forced Removals is a website that provides information and resources to support groups trying to keep Aboriginal families together. It was collectively decided that this was a time critical project. Our research showed that the practice of forced child removals in Aboriginal communities is a bigger issue now than in 1997 when the then government produced the Bringing Them Home: The ‘Stolen Children’ Report.  Shocking statistics in the Productivity Commission report, Overcoming Indigenous Disadvantage – Key Indicators 2014 details a massive 436 per cent increase in “care and protection” orders on Indigenous children between 2004 – 2013. Overwhelmingly, children on such orders are living away from their parents in “out of home care”. While members of GMARacknowledge that, due to the effects of poverty and disadvantage, children may need to be removed from their primary home, they also believe that such decisions must directly be made under the guidance of Aboriginal community groups and elders. This website was promoted to Aboriginal communities and activists by GMAR at the National Protest against ongoing Stolen Generations held on February 13, 2015 at Parliament House, Canberra.

Whisper Campaign

The Whisper Campaign and website are focussed on the issue of child removal. We named this website Maayali, which means whisper in the Gomeroi language. Whispering in Aboriginal culture is an intimate gesture used to heal and alleviate pain. 

Aunty Hazel, a workshop participant and one of the co-founders of GMAR, spoke to us about her personal experiences of child removal. These broken families, she said, are allowed very scarce supervised contact. Parents and grandparents are forced to whisper to their children when they are saying we love you, we care for you, so that the workers from community services that supervise these intimate reunions cannot hear. The workers don’t approve of these expressions of love and care from parents and grandparents, as they do not want to encourage children to want to go home to their real families. It is an incredibly powerful story.

We also see ‘the whisper’ as a medium, as tactical communication, as the opposite to the dominant way of communicating in the public sphere, which is often more about screaming. Whispering is a communicative act, quiet and many times hidden, but whispering, because of its human intimacy, has immense power.

The project will use specially curated sound files taken from an interview with Aunty Hazel, as well as posters and videos developed at the workshops, and make these available as remix media. These highly potent communication designs/media will be available for remix and the wider creative community invited to use them in their artwork. Sound samples can be used in songs, radio programs, live performances, and the visuals can be used in VJ performances, video and graphic design work. In this way, our communication will become part of the gift economy, both as a tactic and a medium for distribution of our messages. Remixed samples will be exhibited on the web site, special events in collaboration with the wider Melbourne creative communities and art institutions are also planned. The web site is supported by a special poster campaign promoting Whisper, while raising awareness about the issue of child removal.

This is a first of its kind project using the commons and socially responsive communication/design in order to raise awareness, spark dialogue and initiate participatory creative processes.

The project is at the moment in furhter development and members of this workshop group are working on it.


All together thirty-five posters were developed conceptually and designed at the event. Using a variety of communication design approaches, ranging from humorously pop to more politically oriented and informational, the posters aim to raise awareness, educate, encourage debate and raise questions. Many seek to reframe Aboriginal iconography in the Australian urban landscape in order to do this. The posters are being continuously implemented in public spaces in Melbourne, Brisbane, Sydney, Warmun, Canberra and other places. Here is a small selection of these.

Decolonise your mind game

Decolonise Your Mind was framed within the genre of critical games studies, which performs and examines gaming and game-play as a strategic and exploratory intervention into social, cultural and political issues and imperatives.  

When we were introducing prospective players to the game, we prefaced it with the following carefully considered principles that concisely drew together instructions for how to critically engage with the politics of decolonisation while playing a role in which you do not play to win, but unknowingly play to lose. And to lose everything.

Decolonise Your Mind is a critical game. It is not about winning or losing. It is a prompt for participants to re-think, to reconnect, rebuild and respond. Decolonise Your Mind is made for a non-Indigenous audience and aims to create dialogue through listening to voices that are not being heard.


In contemporary Australia the words ‘country’, ‘decolonisation’, ‘family’ and ‘law’ are loaded with meanings that differ greatly from person to person across this nation’s Aboriginal and migrant communities.

We developed a collaborative project that explored this diversity while also challenging people’s (and our own) understanding of the terms through a four-part publication and street poster series.

Mapping Stories

The stories of those affected by past, current and potentially ongoing forced removal of children from Aboriginal families and communities are incredibly important. This project will archive the personal stories on a website and visually map them contextually in relation to geographical locations. The connection between the intimate stories and space/place/time will show the hidden dimensions of the politics that are driving the removals. The visualisation will allow the Grandmothers Against Removal to collect, with permission, stories as evidence for their political and practical purposes. The web-based archive is supported by promotional posters.

The project is at the moment in furhter development and members of this workshop group are working on it.

Aunty Hazel’s Testimony

Grandmothers Against Removals (GMAR) was formed by NSW regional Gunnedah grandmothers led by Aunty Hazel Collins. Aunty Hazel’s stories of her own and her family’s experiences with forced child removal were one of the main catalysts for many of the projects that groups undertook during the workshops. But the telling of those stories, which she has to repeat often in order to continue to raise awareness for GMAR and its concerns, is a harrowing experience for her. Reliving these stories is difficult and emotional and exhausting. 

We created a one hour film of her testimony to both create a permanent record of her stories and for GMAR to use so that they can continue to share them with the community without having to put Aunty Hazel through this experience over and over again. It is powerful, intimate document of the personal trauma that forced removals have on individuals and families.

Teach-in and BBQ

One of the aims of the symposium and workshop was to bring members of Aboriginal groups such as BASE and GMAR from across Australia to Melbourne and to connect those groups to each other and the broader Melbourne community. GMAR has now extended its network to the Northern Territory and Perth and is particularly keen to establish networks in Melbourne and Adelaide. 

Melbourne is home to many well-known Aboriginal activists. Dr Gary Foley, Robert Thorpe, Vivian Malo, Dr Tony Birch, Richard Frankland and Jack Charles are just some of the people that are based in and around Melbourne. Melbourne also has a reputation for being one of Australia’s most multicultural and least racist cities. It seems ironic then that many Melbournians have had very little, or any, personal contact with local Aboriginal people. One group was invited to take a tour of Smith Street in Collingwood with Viv Malo, an Aboriginal broadcaster from 3CR radio.

The tour commenced at 3CR’s Smith Street studios and continued up to an area known as The Rocks located at the corner of Stanley Street and Smith Street where the group was able to meet with and learn from the local Aboriginal people that use the Rocks as a meeting place. While there, we learned about the history of this space and the people connected to it from Uncle Joe Boy. He also gave a lecture on the kinds of casual racism people experience in Smith Street every day. Uncle Joe Boy takes care of and looks out for the many homeless people that live in the area, many of whom are Aboriginal. He also busks with his guitar to raise money to help others and to support a local youth group. One activity that binds the group together is music and many people in this community are learning to play guitar. The local community centre only has two guitars that are shared between around thirty people. It was decided that our group would collaborate with the Smith Street crew to help them to raise extra funds to purchase guitars. In order to bring these people together, we held a free BBQ on the Edinburgh Gardens and donated two more guitars to the group. Local musicians Kiwatt Kennell and Murial Plum played and sang and have agreed, along with Robert Thorpe, Steven Thorpe, Kristy-Lee Horswood and Viv Malo to record a music CD that can be sold by Uncle Joe Boy to raise funds for the community. So far, two of the tracks have been recorded https://soundcloud.com/swinmc/sets/kiwat-kennell. More importantly, strong local connections have been made that can be built upon in the future. 

Ongoing activities, events and evolving projects can also be viewed at Memefest website and here: https://www.facebook.com/groups/6450969543/



Curated by Lisa Gye and Dr Oliver Vodeb, the recipients of the award were invited to Melbourne to speak at the Symposium and to participate as mentors during the workshops. Their works are excellent and represent world-class contributions to the field of Socially Responsive Communication/Design and Art. 

The list of winners follows below. 

1. In the category Visual Communication Practice


Bernadette McGoughKyle Anthony Magee; (Australia) for their work Global Liberal Media Please.

Kyle Magee’s work, papering over advertisements in public places, takes the position that advertising colonises the public sphere and privatises what should be ours, and that it does so without our consent. He questions the right of commercial interests to take over what is rightly ours, democratically, and thus opens conversations about the dialogic nature of our public sphere. 

Kyle’s fundamental argument for democratic engagement is strengthened in a profound way because Kyle’s practice not only intervenes in public space but does so publicly, in broad daylight. In this way he is able to create an intimate and open dialogue with bystanders, police and other media while undertaking his actions. He has spent six months in prison for what often amounts to less than one hundred dollars worth of damage. This has allowed him to also open a dialogue with the judiciary about what he is trying to do and they have, in many instances, been able to advise him on legal strategies because, despite having to punish him for his activism, they also sympathise with what he is trying to communicate. What does this say about the Australian media landscape, and what does it say about Australian democracy? Does one need to be arrested and jailed for bringing such issues to public attention? Kyle’s interventions are intimate, articulate and very brave. His interventions are complex, sophisticated, passionate and inspirational. We have seen a lot of culture jamming from around the word but this activism is truly imaginative. In times where advertising is becoming harder and harder to "touch" as it is less and less image, but more and more data, Kyle shows the power of the embodied dialogue. 

This work opens many new and old questions - one thing is sure -in a rapidly changing media landscape in which transparency and trust will be the currencies of the future, advertising will have to change. 

Kyle’s work has been beautifully and elegantly captured by Bernadette McGough, Daniel Chittick, David Murphy and Jordan Brown and this video made public is an intervention in itself. A fantastic initiative

2. In the category Critical Writing

Dr Mariano Mussi (Argentina) for his work Health and Art: a Dialogue of Provocation 

Mariano Mussi’s paper questions our understandings of the ontological underpinnings of art and health and asks us to question our assumptions about what we mean by these terms. If health is just an absence of disease, then what is art? What does art lack? And how can art be used to dislodge our assumptions about health? Conventional scientific thinking hinders the dialogue between art and health and the author argues that this needs to be overcome as the two are intrinsically linked. He says that “art and health are turned toward the same aperture, women’s and men’s infinite possibilities that appear on the horizon of their projects.” The award is given for the text’s daring and imaginative intervention into the relations between two powerful discourses and their strictly calibrated points of access to each other.

and Dr Jane Naylor (Australia) for her work What’s in the name? SnackArt and The Ekphrastic agency

Jane Naylor’s work also calls into question the ontological status of art and questions art’s function as cultural capital. Her research has led her to a “near total rejection of the artworld, and a substitution of the very foundation of dialogue, words, with [her] own terminology and neologism, *Rt.” This manifests in her works SnackArt and The Ekphrastic Agency, which she writes about eloquently in her Memefest submission. Her work is a proposition for a possible working alternative. In the age of "the end of history",her approach is timely, relevant and subversive. What could be more imaginative than that?

3. In the category Beyond ... : 

Ren Fah and Anna Mitterer (Austria) for their work Lamentopos

It is hard to imagine something more intimate than mourning. But emotions as fundamental as those that we experience when we lose someone to whom we are close are difficult to articulate publicly. While emotions are the currency of emotional/cognitive capitalism, public expression of strong emotions such as pain and grief are mostly only welcome when mediated through spectacular media. 

Lamentopos makes the profoundly intimate public while creating strong poetic situations which in turn amplify the loneliness of the act of mourning. A very beautiful, strong, poetic and intimate work!

Once more our warmest congratulations to all authors!! 

Have a look at the festival outlines here: http://www.memefest.org/en/competition/intro/ 

Well one more thing, its a big one-  there is of course the Memefest main Friendly competition, with  results here



Keep The Fire Burning!


ps: The first international Swinburne Memefest Extradisciplinary Symposium/ Workshop/Intervention was held in the Factory of the Future at Swinburne University and was sponsored by the office of the Pro Vice-Chancellor (Student Advancement), the Faculty of Health, Arts and Design, the Schools of Design and Arts, Humanities and Social Sciences and the Departments of Media and Communications and Education and Social Sciences.








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