Festival Community
This website is using cookies to. By clicking 'OK', you agree with our cookie policy. More about this.



Demonstrating Relevance: Memefest Exhibition in Berlin

We present in cooperatin with Loesje, Masta and Kulturlabor Trial&Error:

The Memefest exhibition: “DEMONSTRATING Relevance: Response-Ability” with selected visual communication works and critical content from all over the world.
An event for interactive participation to emancipate, reinterpret and act!

>>> and in German <<<

Die Memefest Ausstellung: “DEMONSTRATING Relevance: Response -Ability” mit ausgewaehlten Werken der visuellen Kommunikation und kritischem Inhalt aus der ganzen Welt.

Eine Veranstaltung fuer die interaktive Teilnahme an Emanzipation,
...Neuinterpretation und Aktion!

--------WHERE --------WHEN-------WHO?-------YOU!---------


Elsenstr. 52/

2.Hinterhaus Etage 2
12059 Berlin Neukölln

6th-12th of May, daily from 12-16 Uhr and by appointment

Vernissage Friday 6.5. 6pm-01pm

SPECIAL GUEST //// LITEKULTUR mit seinem LOVEBOARD ♥ www.litekultur.net
...and other interactive surprises :)

Finissage Thursday 12.5 6-12pm


More about the exhibition on http://www.facebook.com/event.php?eid=179027158814930 and https://www.facebook.com/event.php?eid=180159668699539


More about Memefest: www.memefest.org.
Additional Information:
Dejan Vodeb, Memefest, dejan@memefest.org

Zur Berlin-Ausstellung:
Judith Meijer, Kulturlabor Trial & Error, email@trial-error.org

See you at the Workshop!

It was not a easy decision to make. To many participants submitted good work to this year’s festival, too many of you we would like to work with in our workshop. However, we had to make a decision. Workshop mentors: Tony Credland, Sandy Kaltenborn, Shoaib Nabi, Alain Bieber, Jason Grant and myself were first discussing criteria than we selected separate lists and in the end one list of twenty participants was agreed upon.

Here you can see the criteria we used :
1. multicultural dialogue between participants
2. participants also from underprivileged environments
3. strong presence of theory and practice among participants
4. a mix of different approaches to visual communication
5. past/current engagement in Memefest community
6. relevance of submitted work to festival outlines
7. involvement of participants with different levels of expertise - from the expert to the amateur

This years friendly competition participants who are awarded our special award and will be invited to come to the Netherlands are:

Anja Groten (Netherlands), Darija Medic (Yugoslavia), Karin Grigoryan (Armenia), Tamara Djordjević (Yugoslavia), Mathieu Tremblin (France), Niloufar Tajeri (Germany), Gal Kirn (Slovenija), Scott Townsend (USA), Christian Zoellner (Germany), Paolo Cirio (Italy), Alana Hunt (Australia), Jody Boehnert (UK) , Vladimir Turner (Czech Republic), Monika Klobčar (Slovenija), Simon Perčič (Slovenija), Gavin Grindon (UK), Sarah Dugan (Canada), Giada Totaro (Italy), Jovana Cvetićan (Yugoslavia), group_5 (UAE).


As you will be able to read bellow on the blog post links, this will be a very special workshop. It will include the conceptualization and design of maps that will visualize and textually articulate the difference between socially responsive communication and the problematic practice of "social marketing".

Workshop will be mentored by experts who are for many years at the forefront of progressive communication. People with knowledge, experience, skill and integrity. The best of the best! Together with the best of Memefest friendly competition participants this will be a extraordinary strong team to work together on a project, that no one has worked on so far.

The workshop will be held in Nijmegen, Netherlands. Workshop start is May 30th, ending on June 6th. Arrival of participants and mentors will be May 29th and everyone going back home on June 7th.

You should note following: we can cover 300 EUR for all travel costs + accommodation in hotel in Nijmegen for the whole time of the workshop. This money is given from the "EU for Citizens" program only for EU residents and it should be enough to travel within EU.

Among the chosen participants are also comrades from outside of the EU. We will try very hard to get additional resources for that. We will start to work on this next week.

Now, that the list of workshop participants is announced we will get in touch with you. If someone won’t be able to come, we will choose another participant. We will inform you regarding this development in the comment section of this blog post. So if you are not among the chosen ones in this list, you need to check this space in the next week or two.

We are excited to meet ya all. It’s gonna be fun, it’s gonna be inspiring and it’s gonna be hard work!

In the mean time check the exciting programm of Oddstream, our partner festival where Memefest workshop will be held:


It's gonna be fantastic. You should not miss it. You are all invited to come!

Also: to fresh up your mind: here are two blog posts discussing the workshop concept:



The Occupation Cookbook

I just received this through email. It's very much worth posting here. This is a reaction on the strong process of blind marketization of European Universities.
Instead of nurturing universities a places of emancipatory, critical, innovative, original thought, they are becoming more and more places of teaching skills. Theory is being marginalized and with that professions are doomed to become instrumental tools of the market. What happens with the quality of professions? The answer lies at hand... Have a read at this. It is very interesting in any aspect. Theoretically as well as practically and as a document of historic movement within European Universities.

The Occupation Cookbook

or the Model of the Occupation of the Faculty of Humanities and Social Sciences in Zagreb
Introductions by Marc Bousquet and Boris Buden
Translated from the Croatian by Drago Markisa

The Occupation Cookbook is a “manual” that describes the organization of the student occupation of the Faculty of Humanities and Social Sciences that took place in the spring of 2009 and lasted for 35 days. It was written for two reasons: to record what happened, and to present the particular organization of this action in such a way that it may be of use to other activists and members of various collectives if they decide to undertake a similar action.

What does it mean to “occupy” a school? A school occupation is not, as the corporate media like to portray it, a hostile takeover. A school occupation is an action by those who are already its inhabitants – students, faculty, and staff – and those for whom the school exists. (Which is to say for a public institution, the public itself.) The actions termed “occupations” of a public institution, then, are really re-occupations, a renovation and reopening to the public of a space long captured and stolen by the private interests of wealth and privilege. The goal of this renovation and reopening is to inhabit school spaces as fully as possible, to make them truly habitable – to make the school a place fit for living. – Marc Bousquet, from the Introduction

Cover and design by Dejan Krsic
Photos by Boris Kovacev

PDF available freely online (http://www.minorcompositions.info/occupationcookbook.html), discounts for ordering multiple copies.

Released by Minor Compositions, London / New York / Port Watson
Minor Compositions is a series of interventions & provocations drawing from autonomous politics, avant-garde aesthetics, and the revolutions of everyday life.
Minor Compositions is an imprint of Autonomedia
www.minorcompositions.info |info@minorcompositions.info

Demonstrating Relevance: Response- Ability. Memefest exhibition in Ljubljana

Monday evening we opened first exhibition in a series of four. The exhibition will travel to Koper, Berlin and to this years final event held at Oddstream festival in Nijmegen in June. Exhibited are selected works from this years Friendly competition and past festivals. Works are presented in all different media, for you to see, read, listen, play with and reflect.

The event was very pleasant. Interested crowd, good discussion with Memefest members and curators: Nik Jeffs, Alen Ožbolt, Nikola Janović and myself at the round table.

After the official part we all continued till late in the night. :)

We have to say we are proud of what we have all together achieved in the past years. It is wonderful to see peoples reactions on our work. We feel we have come to a certain maturity with what we are doing, after nine years, but it is fantastic to see Memefest still growing.

If you are in Ljubljana come and check it out: http://www.memefest.org/en/memenews/2011/03/memefest-exhibition-ljubljana/

Also, have a look at our new book: Demonstrating Relevance: Response- Ability. It is really good!


Festival results published. GOOD WORK!

Wow, what a fantastic response! Visual communicators, critical writers, artists, educators, activists, researchers from around the world responded to our outlines and sent their reflections in various media. Our curators and editors worked three weeks, reviewed the submissions and selected max 7 works each. As part of Memefest Award, each work got substantial written feedback and all is published on /line. You can see the great results here:


Now it is up to you to check the works and comments and of course engage in to the discussion yourself!

One important thing: Memefest workshop in June will invite 20 of the best participants to Netherlands for a fantastic week of research, experiment, creation and party. Because there is more than twenty authors curated and edited we will have to do a additional internal selection.

We will work closely with workshop mentors on this and going through this process publicly as much as possible, so you will be able to follow it. We will also provide a more in depth comment to this years submissions, selected works and the whole festival.

After 2 1/2 years from our last festival edition we did it again! The in between time that we took for re conceptualization payed off. We think that this years festival was particularly strong and we enjoyed working on it a lot.

At Memefest we are very inspired by your work. It keeps us happy working on this project and makes us even more determined to contribute to a wide change of communication theory and practice- for the better. Congratulations to everyone who participated, and special congratulations to everyone whose work got curated and (will be) edited.


Mapping workshop: Three levels of Socially responsive communication

In the last blog post we have been discussing some aspects about mapping possibilities of socially responsive communication and the difference between such communications to (social) marketing.

Thanks for all the comments, i believe we are getting closer to a start of understanding what needs to be included in the concept of our workshop in a few months.

Experimental geography has inspiring aspects, especially the urge to go beyond specific disciplines and through its practice constitute a political discourse that questions the »how« in the perspective of social construction of reality. Not taking this reality for granted it seems to be interested in the very power relations that constitute what they call »space«. Here concepts of culture and society are included- especially the point that society and culture is in a inter-relational relation, meaning we produce and what we produce produces us. This is nothing new, but is a valuable point, which brings us close to what we (in my opinion) need to do.

This time i am posting about another group that works with maps. French conceptual artists Bureau d'études. http://bureaudetudes.org/
I got in touch with their work in 2003 through Brian Holmes who collaborated with Memefest for several years. http://brianholmes.wordpress.com/. Holmes had worked with the French group on several mapping projects.

Fascinating about these maps is that they are dealing with extremely complex issues of hidden reality. Huge investigations need to be made, extremely sophisticated use of strong theory needs to be employed together with artistic interpretation and activist imagination. They also deal with human relations and that's what is important for us.

When dealing with communication we need to know that we will have to focus on the image production aspect of it. This complicated things a lot. But…that is what makes it also highly interesting, right?

The image production within our society brings with it specific institutional relations or as Holmes might call it »existential territories«. These relations shape the production process and therefore also the outcome.
Next dimension we need to focus on are special mechanisms of evaluation through ideological institutions that control the production of legitimate frameworks through which value (what is perceived as good communication) is defined, created and rewarded. Third, as we have already discussed, a specific communication approach for solving social problems is mainly used- namely marketing. Although clearly not a solution, the problems with using such communication remain invisible.

So here are the main three dimensions i believe we need to deal with at the workshop:

Any other important dimensions you think we need to add? I suggest we discuss this first and then go to more concrete ways/dimensions in terms of how to approach them.

Ps: (It is true; we will focus on the visual aspect of socially responsive communication. Mainly for two reasons. First: the blind spots of imposed marketing ideology seem to be the biggest within the sphere of visual communication. Second: we need to narrow the subject of our research workshop if we want to have a chance to get good results in one week time.)

Pps: first two map images taken from Bureau d’ etudes. First one can be can be found here:


Mapping Socially responsive communication workshop- experimental geography.

Not long ago i announced that part of Memefest award will be a invitation to participate in the special workshop titled Mapping Socially responsive communication in June 2011.


Many of you have shown great interest to participate in this and we are very much looking forward to work with twenty chosen authors of the best participants from this years friendly competition.

I think it's time to start preparing a bit for it. The main goal of the workshop will be to understand and visually map the differences between marketing driven communication and socially responsive communication. Not only the differences BUT ALSO the reasons why this differences are mostly invisible- they are not seen or better: they are not recognized by the majority of communication practitioners (designers, advertisers, clients etc.) The fantastic paradox however is that even there is this invisibility of differences, they do have a communicative effect.

In my own practice as educator and communications studio director i could see
this invisibility of visual communication over and over again. I think what we need to do is to develop maps that will help us understand this logic better but maybe even more than that- such maps, could in my opinion help open a path of understanding and dialogue between those who want to practice socially responsive communication and those who have to be part of such a process, but are still hooked on marketing communication even they want to act in a socially responsible manner.

Many exciting mapping projects have been done, though non- at least to my knowledge that were dealing with communication. In order to prepare for the workshop we'll have to gain certain preparation knowledge on the subject.

Here is a good book curated by Nato Thompson and Independent curators international and a strong introduction text on the subject on radical approaches to cartography by Trevor Paglen i recommend for reading. (strangely the text is posted two times, so it ends actually in the middle)


More soon.





Oliver Vodeb






I am a member of Memefest communication/art/theory Kolektiv, and founder, curator and editor of Memefest Festival of Socially Responsive Communication and Art. Iam also facilitator of Memefest online social network.

I am an Academic at RMIT University, Melbourne. I teach and research mostly in the field of communication design. I approach design/communication from a critical inter/ extradisciplinary perspective and I investigate theoretical, strategic, conceptual and "hands on" practice.

I enjoy working in many different media including visual and text.

Books I have published :





This was my studio in Slovenia (2004-2012): www.poper.si

CV (sort of): http://www.memefest.org/en/about/who_we_are_oliver_vodeb/

You can read some of my texts here:

I have joined the Memfest community becasue i am interested in

I have been here from the very beginning of Memefest. I am interested in communication/design for social and environmental change.
I name such communication socially responsive communication.

Broadly speaking I am interested in visual communication, photography, sociological aspects of communication, design and media.

Iam interested in institutionalised forms of communication like for example communication done by design/communication studios and advertising agencies as well as non institutionalised forms of communication like tactical media or broader aspects of media activism.

In a slightly more academic language:

I am interested in how critical social theory can illuminate the complex processes of production, distribution and reception of public (visual) communication in order to generate public communication as a responsible social, political, economic and cultural practice.

I am particularly interested in relations between concepts of response-ability and communication effectiveness, and the social construction of design and other forms of pubic communication as profession, practice and praxis within academia, the market environments and non-institutionalised communities.


was studiing at Faculty for social sciences University of Ljubljana


PhD in sociology of communication and design

Working place

RMIT University, School of Design, Master of Communication Design

Music I like

Flamming Lips, Pixies, The Black Crowes, Demeter, Porno for Pyros, Ry Cooder, Junior Kimbrough, Townes van Zandt, T-model Ford, The Dirty Three, Bonnie Prince Billy, Primus, Faith no More, Bob Dylan, RHCP, Alice Donut, Faith no more, Mark Lanegan, Reigning Sound, Total Control;

Books I like

The Unbearable Lightness of Being, A Confederacy of Dunces, Fear and Loathing in Las Vegas, PanikHerz...;

Films I like

The man who wasn't there, No country for old man, Genova, Zidane a 21st century portrait, There will be blood, Il Postino, Festen, Straight Story, Wild at heart, White Ribbon, Dog tooth;

Communication projects I like

I like stuff we did at Poper studio. I like posters from Inkahoots. I like the zine project 23/56 from Kevin. I like many things that were submitted to Memefest, I like stuff from Cactusnetwork, I like the work of Image-shift.

Websites I like

poper.si, memefest.org, magnumphotos.com, mubi.com, ubu.com, http://twotheories.blogspot.com, brianholmes.wordpress.com, www.lensculture.com, www.burnmagazine.org, www.bagnewsnotes.com, www.cactusnetwork.org.uk, http://www.image-shift.net, www.inkahoots.com.au/

People I like

My dear family and my wonderful friends.