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GALLERY 2010/2011

visual communication practice

tree of life


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The basic idea is a tree as a symbol for life, because in life we all need love, conflicts (to get formed as shown with the tree here) and imagination to create our life and to inspire others. This scetch trys to interpret the theme of the festival as life lessons. That something can be created, we need IMAGINATION. With our ideas we need CONFLICTS to let the idea grow and get more strong and beautiful. With a little help the idea can create LOVE or at least help somebody or makes his or her day a nice day on earth.

What kind of communication approach do you use?

It´s a poster with the approach to show that we are only a part of the nature, the same as a tree. We have to face conflicts and get our own character with all our lifetime experience.

I could imagine to realise this motive with tape-art on the street (like the great tape artists ORTO in Ljubiljana). So everybody can get the free and honest opinion of one artist - the street is the most honest medium for me, as it is a room free from political influence, and the opinion you get are that honest, that they mostly only can be when the artist stays anonymous. People should get other accesses to art in the future. Urban art is for me just the beginning of that revolution.

What are in your opinion concrete benefits to the society because of your communication?

Maybe somebody thinks about his or her life, maybe get inspired to the the link to nature and our connection or maybe someone just find it a nice motive and has a better day after seeing it on the street.

What did you personally learn from creating your submitted work?

First Idea is sometimes the best one.

Why is your work, GOOD communication WORK?

I like to look at it, and I hope some others will do too and just see my idea behind.

Where and how do you intent do implement your work?

On a poster for the festival or as a tape art, or as a stencil...or as a sticker as communication of the festival..

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


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Entry details


tree of life


love conflict imagination

Concept author(s)

Sandra Kleinwechter

Concept author year(s) of birth


Concept author(s) contribution

idea & design (1.semester, so not professional)




Sandra Kleinwechter

Designer(s) year(s) of birth


Designer(s) contribution

me myself and I did the illustration work ;-)



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

HTWG Konstanz, Germany / communication design / first semester