GALLERY 2013

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Japan is a hungry country, where more
food is consumed than can be produced.
The consuming public need to be aware of
this imbalance.

What kind of communication approach do you use?

By confronting them with facts and
statistics in unexpected ways,
I am educating them as to why this is an
important issue.

What are in your opinion concrete benefits to the society because of your communication?

I’m educating and empowering the general
public about where their food comes from
and how they can make choices to reduce
the impact of imbalanced consumption.

What did you personally learn from creating your submitted work?

Japan is a hungry country, where more
food is consumed than can be produced. I
never knew this fact! I also learned about
how much waste exists in Japan.
I didn’t realise how different designing a
interactive and educational website would
be compared to previous work I have done
in the past.

Why is your work, GOOD communication WORK?

I believe this website is effective because It
delivers a message that I want to express in
an interactive way that would be interesting
to users. The user is involved in instead of
just reading a brochure. It offers a positive
and educational user experience with a
friendly tone of voice.

Where and how do you intent do implement your work?

• As I have done a website, it will live online.
• There would be printed materials to help
promote the message and to drive traffic to
the website.
• Creating an accreditation system for brands
to partake in with an official seal to label
products so that consumers can make
informed decisions.
• Social media presence on facebook & twitter.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Social media presence on facebook & twitter.