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visual communication practice

Set Menu


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Food is a social interaction. We celebrate with food, we get together and share a meal, and we experience food like an event. This aspect of food is why I thought a standard set menu that we may experience at a dinner party for example, in which is seen as a ‘good wholesome meal’, should be dissected to educate the diner on what we are actually consuming.
The menu consists of recipes that can be accessible from the Internet and most people would be able to get access to these ingredients. I then colour coded and linked the categories, listed the ingredients and displayed them within the centre of the menu
The consumer can read and be educated in what they are about to eat, including the drinks on the table, to the salt and pepper. I have included a little trivia on the condiments, processed food, tea and coffee and a warning on social drinking.

What kind of communication approach do you use?

The set menu is a mixture of hand applied cut paper, digitally printed displays inside with pull-up flaps to reveal the dissected menu. It is a menu designed to be placed onto a dining table as a centrepiece, picked-up and read by all diners. The centre of the publication is the dissection and list of ingredients of each course, for the diner’s education. This menu should inspire conversation for open communication between each person. It is also an experience, by analysing our food and therefore tasting it with this new knowledge.

What are in your opinion concrete benefits to the society because of your communication?

As consumers, we really may not know what we are eating and what is exactly in our food, and I consider this a real issue. We all have to eat. We all have to get food, in order to eat. Food may come from a garden, supermarket, from farms, butchers, and hunting, buy food conveniently, or simply dine out. This menu therefore will educate and make consumers think about what they are eating. In addition, it should enhance the taste of food from this experience.

What did you personally learn from creating your submitted work?

I have researched, read, watched and investigated so much about food; the production of food, laws that vary from country to country and it became obvious that I did not know many of these facts. I have more insight on food, and by this new knowledge, I wanted to share with others these complex issues.

Why is your work, GOOD communication WORK?

It is not only a publication of a menu but a conversation piece to share around the table. It will prompt and stimulate the diner to discuss these issues further. The result should be a memorable experience and will inspire future conversations to others about the meal, concept, taste and event.

Where and how do you intent do implement your work?

The menu is for a diner party for guests to enjoy a lovely meal and social outing. The setting and experience will promote a new outlook on food.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No effect on other Media.


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Entry details


Set Menu


You are invited to dinner

Concept author(s)

Carleen Harmon

Concept author year(s) of birth


Concept author(s) contribution

The research, the design, the hand crafting and the making of the menu is all from the author.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

University of Ballarat, Victoria