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visual communication practice

Lunch Box


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My Lunch box aims to create a food culture around healthy fresh organic foods for everyone to enjoy. The cultivation, distribution, preparation and appreciation of delicious and healthy foods are critical to our individual and cultural well being.

What kind of communication approach do you use?

Poster design (promoting organic food)
App (tool to find where to buy organic)
Lunch Box Kit (action kit)

The Lunch Box Kit Contains:
- booklet, on where to buy food, recipes, human health info
- rip out food vouchers,
- lunch box and spork in bamboo
- lunch bag (can be used as shopping bag)

The booklet encourages people to make their own lunchbox and bring to work/school to create a food culture away from home.

What are in your opinion concrete benefits to the society because of your communication?

The communication aims to create a new desire for organic food by making organic food more accessible, more affordable and more valuable. It encourages you to not only buy organic for your own and your family and friends health, but for society as a whole, starting with what you are eating and treating others with.

Information on human health and what is in our food and how it effect our well being and nature can be found on the app as well as in the booklet. It creates a culture around organic food, making the market demand more organic foods, creating an overall toxic free food culture and promoting health in society.

What did you personally learn from creating your submitted work?

Human beings take food for granted and have been dislocated from what is natural. Buying food in a food store makes what needs to be visible invisible. The process of how our foods are made and the full story of how our foods are being treated before we eat them has been hidden. People don't know what they are really eating and how it affects their health. A lot of the consumers trusts the food suppliers that what they eat is good for them, but they could not be more misinformed. What consumers believe in is called marketing, not what is best for humanity.

Why is your work, GOOD communication WORK?

My designs empower people to step away from what is accepted and normal, using supermarkets, fast food
chains and restaurants to find food.

Instead, it creates a food culture around organic food,
promoting organic farmers and produce, organic
market places and restaurants for better health in

The designs creates a positive outlook on organic culture linking you to places you have not been before with the app and booklet. It also informs you in a easy to understand yet positive way of the health risks we put ourselves in when eating non organic produce, but also the health risk we put others in when doing so.

The campaign gives a solution to this problem empowering you to act out what is right day to day by just preparing your lunch. Hopefully this will inspire the person using the campaign to broaden and start buying organic produce all together for all of his/hers meals and might even inspire to start growing your own organic produce in their own garden.

The campaign is definitely a firestarter creating
awareness of pesticide in our food, empowering society
to act to inspire others to create change together.

It just takes one meal.
What is in your lunchbox?

Where and how do you intent do implement your work?

The posters would be placed at several billboards across the city of Brisbane and is the main advertisement for the app, which is the heart of my design.

When downloading the app, that is when all the fun begins for people to interact and explore the organic culture of food.

I would need to contact all organic food suppliers in Brisbane and ask for them to agree to my 10% discount to increase their market, if even for a month to get the flow of organic produce starting. It would benefit them as well as the people using the vouchers.

I could also hand out lunchbox kits in the city in the beginning of my campaign release to reach more people. The aim is for people to apply for a lunchbox kit through the app.

The campaign would at first be going for 3 months as a tester and then be improved so that it would be an ongoing campaign that never stops.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

The approach has been tested on the people in my social sphere, but without the discount, as a tester and it has been deeply appreciated making it easier for them to know where they can get high quality foods. It has also started a discussion on what we humans needs to be healthy, which s just what I intended.


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Entry details


Lunch Box


Finding Organic Food has never been easier

Concept author(s)


Concept author year(s) of birth


Concept author(s) contribution




Competition category

visual communication practice

Competition subcategory

web / interactive

Competition field


Competition subfield


Subfield description

Griffith University (QCA) / Design / Visual Communication /