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visual communication practice

Love Me Tenderloin

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:


Radical intimacies: cuddle, hug, sleep, kiss, having sex, getting married, buying a house, etc… different levels of intimacy between two (or more) people.

Dialogue in our times: from the teen girl selfie sent by smart phone to her BF or BFF, to the couple selfie turned into a meme - or maybe in a marriage invite card. So 2014… with a 90s vintage flair for the hipsterness.

What kind of communication approach do you use?

Simple, blunt, working the romantic young love clichés, injecting a touch of cynical reality.

What are in your opinion concrete benefits to the society because of your communication?

Hopefully a bit of a laugh and thinking twice before posting a stupid and polluting meme or selfie on social media.
On a deeper level, some people might think about what it means to be a couple once beauty and glamour fade away.
Or some people might review their social media posting behavior.

What did you personally learn from creating your submitted work?

I should have done a series about people posting food - another plague on the net.
I'm ok with LOL cats though.

Why is your work, GOOD communication WORK?

Because it is dead-simple and doesn't beat around the bush. And it plays on well-known communication stereotypes: the pretty young couple, the romantic slightly blurry black and white filter, the bold meme font inspired by songs and love pop commonplaces.

Where and how do you intent do implement your work?

Send them to friends going through break-ups to cheer them up.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

I have not shared this work at all yet.


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Entry details


Love Me Tenderloin


Till death, stretch marks and routine do us part

Concept author(s)

Keven Keven

Concept author year(s) of birth


Concept author(s) contribution

Keven Keven grabbed personal pictures from the net, retouched them, heart-shaped them and added some meme text.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

pr/event/press in berlin, germany.