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visual communication practice

Advertising's Favorite Cookie


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Advertising has long been a one-way interaction from the company to the brains of the consumer. Now with the advent of social media advertising, it has never been so easy for companies and consumers to interact and engage in dialogue. I focused on how Oreo represents this area of the market and how their ads create dialogue with their intended and unintended audience through their creative ad strategies.

What kind of communication approach do you use?

I diagrammed the information that I studied in a graphical poster that both explains how the user feels as well as how I interpreted my topic of study.

What are in your opinion concrete benefits to the society because of your communication?

While advertising may not seem the most beneficial and socially responsible medium of design, it has and undeniably will always will exist in our lives. And with the research that I compiled, it is clear that meaningful and exclamatory discussions were a result of the ads. Not only do people enjoy these things, they like to be heard and represent their opinion.

What did you personally learn from creating your submitted work?

I learned more about the topic I was studying and how more and more companies are implementing this discussion-inducing marketing into their strategies. Also, I learned about the hierarchy of information and the benefits and nuances of successful composition.

Why is your work, GOOD communication WORK?

It is good communication work because, the information is clearly laid out in a hierarchy that exposes the importance of every facet of my research.

Where and how do you intent do implement your work?

Since this was a class project, the poster intended to be informative to the rest of my peers in a critique and exhibitional setting.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Advertising's Favorite Cookie


Why cultural relevance is the best marketing strategy

Concept author(s)

Matt Kubota

Concept author year(s) of birth


Concept author(s) contribution

I researched the topic of study and related it to how dialogue acts in situations of creative advertising.


United States of America

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

North Carolina State University / Graphic Design