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visual communication practice

MacAddict and Windows User

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My poster focuses on how contemporary dialogue has played an active role in aligning certain consumer brands with stereotypes. In turn, these connotations feed into the idea that consumer purchases can define a person.

What kind of communication approach do you use?

I used visual elements to explain an abstract concept.

What are in your opinion concrete benefits to the society because of your communication?

My illustration of a cultural phenomenon will help my audience to better understand the influence of the modern consumer culture.

What did you personally learn from creating your submitted work?

I learned how to use images to strengthen a verbal argument without obscuring its meaning.

Why is your work, GOOD communication WORK?

My work is successful as a form of communication because it offers insight into a cultural dialogue.

Where and how do you intent do implement your work?

I created this poster to fulfill an assignment for a graphic design class.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


MacAddict and Windows User


Consumer Brands and Stereotypes

Concept author(s)

Susan Robertson

Concept author year(s) of birth


Concept author(s) contribution

Susan created this poster as part of an assignment for a graphic design class.


United States of America

Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

North Carolina State University, College of Design, Graphic Design