GALLERY 2014

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The Social Carriage is a mobile device application designed for use on public transport by commuters. The application gives users the ability to anonymously chat with each other about a variety of subjects depending on which 'carriage' or chat room they are in.

The creation of this application would open dialogue between the usually silent public transport users and allow a new form of communication between them.

What kind of communication approach do you use?

The presentation of the concept is static, including the advertising, marketing and theory to go with it, however the actual outcome, the creation of The Social Carriage Application would be interactive with people using it in the real world.

What are in your opinion concrete benefits to the society because of your communication?

There are many benefits to this outcome. The main, short-term benefits to the application is that public transport users will now willingly communicate and talk to each other with the use of the application.

The long term benefits of using the application is that if correctly foretasted, many road users will choose to switch over to using public transport to use the application.

The follow on effect of this is that the roads become less congested with traffic, and in turn reduces carbon emissions from vehicles as a whole.

What did you personally learn from creating your submitted work?

From the creation of this outcome, I learnt what aspects of social media worked effectively to get users to interact with each other. I discovered that users are far more willing to talk to each other when their identities are anonymous than when other users now exactly who they are. I also was able to strip down the social media structure to make it bare-bones so that users don’t need to put much of their person details into the application.

Why is your work, GOOD communication WORK?

The outcome that has been created, The Social Carriage Application, should be classified as ‘good’ advertising design work, as it communicates its idea of creating dialogue between users in an easy to use and highly effective manner.

Where and how do you intent do implement your work?

The Social Carriage Application would initially be implemented in the Melbourne public transport system, in conjunction with the up and coming rail upgrades. If the application becomes highly successful, the system can be implemented in other states and territories across Australia, then eventually if it expands tremendously, it could spread around the globe, effectively being able to connect people from across the world together.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Not that I am aware of.