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GALLERY 2014

mobilization

missing part of our lifes
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1/1

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Description of campaign/project


It is a social message about the importance of dialogue in our days focusing on phones and messages as we miss important part of our life for been in the phone


My approach of communication for this project base on consumer reaction I am planning first to analyse my target group, which is Australian families, especially parents involve in social media. With the information I will classify it in possible scenarios that will be use in the advertisement.
I will use billboards as a main media however I am planning also use the trains and trams


The benefit of the society with this camping is about realization of time and technology use. Especially with the love one. As abroad student I have two different perspective of spending time with the family and I feel like Australia is wonderful place to life however the life style has been lost for the bad use of technology


I really enjoy doing my own submitted work as I free my possibilities also learning that as a student we do not critic enough it is interesting how we follow the rules with no question however when you are building it is completely different and at the same time difficult as you easy can loose the main point

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Entry details

Title

missing part of our lifes


Headline

what is more important the phone or our lifes


Concept author(s)

sindy Correa pinilla


Concept author year(s) of birth

1991


Concept author(s) contribution

It is a social message about the importance of dialogue in our days focusing on phones and messages as we miss important part of our life for been in the phone


Country

Australia


Competition category

mobilization


Competition field

academic


Competition subfield

student


Subfield description

Multimedia design