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visual communication practice

Memfest Brief


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My concept is that the community is too attached to technology and I was thinking on how I could make people feel guilty for being on their phones in front of others. I then brainstormed situations that
I have been in when people have been on technology and it has really enjoyed me. The main idea that I wanted to focus on was that friends and family going out for dinner/lunch cant seem to put their phones down and talk to the people they are with. So I wanted to see what sort of medias I could use to get the message across strongly, I then came up with the idea of quick short straight the point phrases, however I wanted to put them everywhere which I didn’t think was relevant so I have decided to make coasters, stickers and posters and put them in cafes, bars and restaurants so that the message is clear and isn’t misunderstood.

What kind of communication approach do you use?

I think I use quite direct communication seeing people will be on theirs phones and read the phrases and start thinking they have to get of their phone. I will be using coasters, posters and stickers for my design/idea.

What are in your opinion concrete benefits to the society because of your communication?

It will help the community to not be so revolved around technology and the community will realize that being off their phone for a while isn’t such a big deal. While being off your phone you can enjoy and relax with what’s in front of you and talk to others around you.

What did you personally learn from creating your submitted work?

I learnt just how damaged dialogue really is because of the new generations using technology instead of going and seeing people. We are also losing the traditional way of letter writing, I can’t even remember the last time I wrote one which is pretty upsetting that its not classified as the normal anymore when it was round for hundreds of years. Just realising how much technology has taken over everyone is quite confronting when you are doing a design project on it. I’d defiantly say I have learnt a lot about different opinions and how people see technology these days, which is a daily life hobby.

Why is your work, GOOD communication WORK?

My work is good advertising design because the way in which we no longer can sit at a table and talk to our friends without the distraction of phones. Instead most of us would be texting and facebooking etc. when we are out with people for dinner and we don’t communicate to the people who are next to us or across us. By having phrases
on coasters and stickers that are sitting in your sight means that people will start feeling guilty and start to figure out why they cant keep a conversation going. The main aim is to get people to put their phones down and I believe my phrases on media will help with people thinking about what the problem is and try to stop it for the event in which they are at.

Where and how do you intent do implement your work?

I wish to implement my work in cafes and bars, really anywhere that would take it on. My coasters have phrases on them to make people feel guilty about being on their phones while they are out. I wish to have quite small stickers put in the corner of tables as well to try and get the message out stronger. By having the posters on the wall of cafes or maybe even little quote cards inside the menu that customers can take to look at and remind them to get off their phones and talk to their friends and family.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Memfest Brief



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Competition category

visual communication practice

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Subfield description

Swinburne University