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GALLERY 2014

visual communication practice

Guerilla Gardener

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The idea for my campaign in response to the brief was to create a series of posters designed to
promote social communication and community building through the use of Guerilla Gardening.

What kind of communication approach do you use?

Posters & Plants

What are in your opinion concrete benefits to the society because of your communication?

Pam Warhurst in her TedTalk, speaks about starting a revolution that will help people find a
new and more sustainable way of living through their edible landscapes created in Todmorden,
England. (http://www.ted.com/talks/pam_warhurst_how_we_can_eat_our_landscapes)

What did you personally learn from creating your submitted work?

I learnt more about urban agriculture and the benefits to society it can have.

Why is your work, GOOD communication WORK?

n/a

Where and how do you intent do implement your work?

The idea is that people themselves will be able to implement fruit and vegatable planting in various spaces around the city, creating a conversation.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

n/a


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Entry details

Title

Guerilla Gardener


Headline

Guerilla Gardener


Concept author(s)

Matthew Fuller


Concept author year(s) of birth

1991


Concept author(s) contribution

all


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Swinburne