GALLERY 2014

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Compared with using photography, I choose rhyming slogans with simple images. The purpose of short and catchy slogans is to give a deep impression to others. At the same time, propaganda words also have the meaning of caution. Simple images make the advertisement to be easily understood and also increase our reading interests. Station is a public place. However, T-shirt and sticker are mobile. In the use process, T-shirt and sticker can be brought to different places and seen by more people, thus expanding the range of advertisement.

What kind of communication approach do you use?

According to this “Dialogue” advertising campaign, I select three types that are the most frequently seen and the most convenient for use: bus shelter ads, T-shirt and sticker.

What are in your opinion concrete benefits to the society because of your communication?

For the best advertising effect, there are three key elements for my design purpose: simple, effective and easy to understand. Compared with using photography, I choose rhyming slogans with simple images. The purpose of short and catchy slogans is to give a deep impression to others. At the same time, propaganda words also have the meaning of caution. Simple images make the advertisement to be easily understood and also increase our reading interests.

What did you personally learn from creating your submitted work?

In the design process, I encountered many challenges, for instance, how to make the slogan simpler and catchier and let more people to remember it, and how to use a briefer method to express clearer but extraordinary meaning. Based on the collection of considerable materials, I also found many examples and got a lot of inspiration. That is the biggest harvest.

Why is your work, GOOD communication WORK?

The slogan proposed by me is cautionary, which requires people to raise their heads, log out and communicate more. Compared with a rhetorical question, this sentence pattern is provided with clearer meaning. At the same time, it can also represent the severity of a case. While seeing such slogan, people will certainly reflect on their behaviors and hope to improve the issue.

Where and how do you intent do implement your work?

My target audience includes 18-28-year-old young people addicted to social network. These young people are the easiest to be attracted by fresh objects and rely on mobile phone and network. However, their abilities of self-control are relatively poor. Therefore, it is the most possible for them to neglect the real world and lack communication with their friends due to virtual social network. Hence, I design three kinds of media to which they have the easiest access.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No