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visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My concept is about people using instagram a lot, and I found that there are a lot of people who put photos of their food into instagram and share it with their friends. However in "real life" if you want to share your food with your friends, you should have invite your friends to the restaurant. They name this kind of photo foodporn, and i want to use this work to urge people for stronger real life communication rather than social media which makes you social less with your friends in real life.

What kind of communication approach do you use?

I uses instagram language "tag" to communicate with my audience, and the screen of the phone is just similar to the way when people took a photo of their food in instagram.

What are in your opinion concrete benefits to the society because of your communication?

I think this will make them think about why they are doing it, and whether they know what they are doing when they share foodporn.

What did you personally learn from creating your submitted work?

I learned that this topic can extend beyond foodporn. I can start another work to explore people who share photos with friends when they travel.

Why is your work, GOOD communication WORK?

It is good because it simulate what you were doing when you took a photo in instagram and prepare to share it with friends. This create a touching point to the audience.

Where and how do you intent do implement your work?

I intent to put these photo on billboards on the street so my audience can see it everyday and think about foodporn while they are going to a restaurant.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

It can be shared on social network itself, so people can be aware of it and engage more interaction or discussion when they talk about foodporn.


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Entry details




Why foodporn?

Concept author(s)

Ying Kit NIP

Concept author year(s) of birth


Concept author(s) contribution

I design and take photo of this work.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

RMIT - Master of Comm. Design