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visual communication practice

You're Not Alone

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The purpose of the campaign is for an external force to help remind people even though they may seem to be the only people in the world who are dealing with unique problems that they are not alone. Speaking contextually within this digitally isolated age the campaign aims to reach people and attempts to make people recognise that they are in common with others and aren't so isolated. Because everyone else surrounding them are not so different from each other.

The concept comes from what I realised when travelling on public transport in Melbourne, that is there is a lot of space on trains – not physically but mentally. There exists a dimension of isolation where certain thoughts can percolate and I find my mind talking to oneself.

I recognise that not only does my mind behave this way but every one else's does too. Specifically we call ourselves out subconscious dialogue with ourselves in our minds for: problems we may have, and mistakes we have made. Specifically we can begin to raise attention to what we are guilty about and say bad things about ourselves in reaction, to see our negative dialogue.

The campaign attempts to redirect this dialogue to remind people to momentarily realise the negative dialogue they are internally speaking about themselves. Redirect these thoughts into introspection can help relive the guilt people may feel as they can identify with the passengers in the campaign.

What kind of communication approach do you use?

The campaign is created using visual and typographic material.

What are in your opinion concrete benefits to the society because of your communication?

The campaign is created as a way to remind people even in their busy and rushing every lives that as much as unique lives they live, they shouldn't feel isolated because of their problems (guilty thoughts or mistakes they have made).

It encourages people to recognise how similar their own problems are with those passengers in the campaign and to see how those passenger's around them aren't so different from them.

What did you personally learn from creating your submitted work?

The lesson's I have learned are that to properly construct a campaign that is important for myself and which other's may benefit: I must deliberately plan the purpose of the campaign and why it is being created, how I am going to carefully target and account for the audience which interests their minds, and what I am going to do to create the meaning I want to convey through what visual media is the most ideal.

Why is your work, GOOD communication WORK?

The campaign relates with the common complaints which individuals experience in their day to day lives. The contact created is based on research gathered in online web sources that reflect the level of discomfort people feel in their daily lives due to current events, trends or problems in people's lives. It is a campaign created to specifically make aware the anxiety and irritation negative thoughts can cause and allows individuals to question their own dialogue.

Where and how do you intent do implement your work?

This communication method uses a visual photograph of a train carriage in Melbourne, where passengers are sitting aboard. The passengers represent the individuals who ride the public transport in Melbourne everyday and are superimposed with thought speech-bubbles.

The communication of the campaign's purpose is conveyed in the copy used in the thought bubbles.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


You're Not Alone


It's Okay. Don't feel guilty. You're Not Alone.

Concept author(s)

Michael Wang

Concept author year(s) of birth


Concept author(s) contribution

Michael Wang conceived, planned and made the body of work.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Swinburne University/Faculty of Design/ Communication Design