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visual communication practice


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea for this work is based on life.
the three major categories in life are past, present and future.
i have seen people dwelling over their past, and comparing their future to their present and past.
we shouldn't be comparing them. our past was yesterday, today is our present and tomorrow is our future.
In the changing season, we are changing and making it not regrettable. we need to move forward and and learn from our mistake.

What kind of communication approach do you use?

I used a model to be my main object.
i used illustration to bring colours. the colour i chosen are more dull colours, to show emotion and depth.
photoshop to putting my pieces together.
i used quotes from my book (not publish), to give the meaning to the picture.

What are in your opinion concrete benefits to the society because of your communication?

My opinion is based on being positive. being positive can help us move forward. if we have a lot of negative views, we will see our world differently, and it could lead us to stress, depression and such. its okay to have some negative point, but not too much. our past sometimes makes us think more about our mistakes, and we sometimes forget that, "We" who are standing in our present, can't fix the past, but we can make our present better with no regrets.

What did you personally learn from creating your submitted work?

As a poet and activist this is one of my original quote, which i will answer the question;"No matter how hard we fell in the past, we SHOULD not let them take over our views in present. We must give a farewell to those regret, with a big smile. And do much better in our present with no regret and smiles. So we can make our present and future better than our past."

Why is your work, GOOD communication WORK?

i say my work is a good communication work, because it shows a deep meaning.

Where and how do you intent do implement your work?

where and how?
this work can be around anywhere. i want the positive vibe give the effect on the people. it could be at school, workplace, library, mental health association and such.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No, i didn't let the media to influence me on the views. theres a lot of different social media, that shows trait i put into my work. rather than effect, they made me realized, how much we think about our life.


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Entry details




changes of life

Concept author(s)

Asma Durrani

Concept author year(s) of birth


Concept author(s) contribution

original quote original idea original photograph original work



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

I am a graphic designer and i have done varies types of work regarding media and design. also i am part of mental health team. which helps people. and i am the ear for the people. and help them be comfortable in our society.