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GALLERY 2014

visual communication practice

PayforLife?

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Dialogue has told us that in order for us to have clean drinking water we need to buy our water. Im attempting to have the audience think about buying water as a crazy idea.

What kind of communication approach do you use?

Thought provoking type

What are in your opinion concrete benefits to the society because of your communication?

The environment will benefit from the practice of not buying water, and also the viewer will benefit from not buying water, by saving money on water.

What did you personally learn from creating your submitted work?

The difficulty of really thinking of how to speak to the audience about such an important topic in few words.

Why is your work, GOOD communication WORK?

My work asks the viewer to really think about buying water, by comparing water and air it shows the simulailities in the 'products' but one is acceptable to buy while the other sounds crazy to buy.

Where and how do you intent do implement your work?

around melbourne, through public place billboard advertising.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Many media sources have talked about the costs of shipping and buying bottled water, both financial and environmental.


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Entry details

Title

PayforLife?


Headline

Payforlife>


Concept author(s)

heath deering


Concept author year(s) of birth

1987


Concept author(s) contribution

entire project


Country

Australia


Competition category

visual communication practice


Competition subcategory

static


Competition field

academic


Competition subfield

student


Subfield description

Swinburne