We are all workers?
Advertising, besides it many problematic dimensions can still be used as a media, a vehicle for communicating beneficial messages. A tricky thing and a slippery terrain, indeed. What i mean with beneficial messages is the concept of embedding a communication surplus, that works beyond the signifying regimes of the brand. For example: a product- that in itself is not harmful can be advertised in a manner that communicates values which are good. People might be interested in the product and connect that with the brand. Others might only read the good message and not necessarily connect that with the product or brand. This is kind of a cognitive gift. Not many advertisements achieve that level of sophistication.
Here is a interesting case. Levis re framing the perception of work and workers with their "Wa are all workers" campaign. Hmm, skepticism at least should be used when approaching such a campaign. Good? Bad? Cooptation?
I leave it to you to make this conclusions.
http://www.processedworld.com/carlsson/nowtopian/work-and-the-economy/everybodys-work-is-equally-important
Comments
To comment, please create a Memefest account, it will take you only 2 minutes!
Login here if you already have one.
Hey, welcome to the official Memefest blog!
Since 2003 we have been using a blog platform as tactical media to reflect, critique, comment and inform around the broad field of communication. Now in 2010 with our newly conceived on-line platform we hope that through time this space will evolve in a collaborative blog media with a wider group of contributors to the global discourse around social responsibility of media and communication. Stuff that you can find here is either original or carefully and originally edited from other sources. There is a good chance that you will find things that will be of good use for you too if you follow us more regularly.
Of course we look at Memeblog as a dialogic platform. Your comments are encouraged and mostly welcome.
If you feel like collaborating in this: drop us a line: memefest at memefest dot org.
