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sindycorrea

DESIGNER

MY COMMUNITY BOARD

sindycorrea
7 years, 2 months ago

Questions

What kind of communication approach do you use?

My approach of communication for this project based on consumer reaction I am planning first to analyse my target group, which is Australian families, especially parents are involved in social media. With the information I will classify it in possible scenarios that will be used in the advertisement.
I will use billboards as a main media, however I am planning to also use the trains and trams
What are in your opinion, concrete benefits to the society because of your communication?

The benefit of the society with this campaign is about realization of time and technology use. Especially with the love one. As abroad student I have two different perspectives of spending time with the family and I feel like Australia is a wonderful place to life, however the life style has been lost for the bad use of technology

(If there is a client) What are in your opinion, concrete benefits for the client because of your communication?

The client that I am aiming of with this project is an Australian Government as it is a social campaign, there are some benefits that I belief the government could have; such us increase Australian communication and social abilities.

What did you personally, learn from creating your submitted work?

I really enjoy doing my own submitted work as I free my possibilities also learning that as a student we do not critically enough, it is interesting how we follow the rules with no question, however when you are building it is completely different and at the same time difficult as you easily can lose the main point

Why is your work, GOOD Advertising Design WORK?

I think it is good advertising design because push the audiences to think differently about the lifestyle in Australia

Where and how do you/ would you intend to implement your work?

Where: it will be on billboards in the train stations, trains and trams

How: it will be an interactive video showing special times with families such the first step or the first swimming class and missing to be on the phone, iPod, or in the INTERNET



COMPANY: Memefest

PRODUCT:

It is a social message about the importance of dialogue in our days focusing on phones and messages

MARKET:

It will be used in public places such us stop stations (train, bus, trams and social media) it will be all around Melbourne

TARGET GROUP:

Young adult around 18 to 35 years old, with families with no specific belief, involved in a social media environment

POSITION IN THE MARKET:

It is a message about the importance of dialogue in the 21th century in a technologic era for Melbournians

INITIAL PROBLEMATIC:

• Technology has become a modus operandi of sorts, leading to cyber addiction.


• Technological interventions, induced accidentally on purpose by individuals, have done a fantastic JOB of gate crashing into private time; inadvertently, leading to fractured relations and -- not surprisingly divorces.

• Some people get ants in their pants about checking their text ✉, or their email inbox constantly; only an onlooker would know how chuffed he feels when he witnesses such behavior.

Read from: http://www.buzzle.com/articles/advantages-and-disadvantages-of-electronic-communication.html

CONCEPT:

Our life are passing in front of our eyes and we are missing in it because we found more interesting spending time in INTERNET and our phone that living it

OBJECTIVES:

Objectives of Communication

• Make a strong statement about the importance of dialogue

• Communicated that in a era of technology the dialogue between persons are more rare than should be

Objective of Marketing

• Make a change and be remember to our target group


INTER FACTORS OF THE PRODUCT:

POSITIVE:
• Informative
• Mind change


NEGATIVE:
• People can be sensible for the message
• Can confuse the initial message as it is display for a specific time frame


EXTERN FACTORS OF THE PRODUCT:

POSITIVE:
• As Melbourne is a city so open mind the message could be a success

• This campaign could be international as around the world there is the same problem of dialogue

NEGATIVES:
• The people could be offended
• People can confuse the message of dialogue with suicide

sindycorrea
ABOUT ME

Username

sindycorrea


Name

sindy Lizeth correa pinilla


Birth year

1991


Gender

female


Country

Australia


COMRADES