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Umiranje na obroke (Dying in Installments) is a project of Jumbo poster set on six different locations in Ljubljana. It is an intervention, which uses the language of mercantile advertising. One of its aims is to reveal the logic of advertising and the process of creating the surplus value. The image of bread together with text 3 OBROKI brez obresti (3 INSTALLMENTS without intrests) is a language game. The word OBROK has a double meaning in Slovenian language. It can stand for an installment or for a meal. In this way it can be understood in at least two ways: a) because of life at the threshold of survival one has to buy a lobe of bread by three installments or b) one lobe of bread represents someone's breakfast, lunch and dinner (meaning three meals). My interest regarding this project was to show a social distress of workers (unemployed, immigrants, workers in general, students and retired persons). On the one hand, my main question was if there is still a possibility of social antagonism of workers, and on the other hand, if there is still a possibility of antagonism through engaged artwork, which today is commodified as well. As argued by Marina Vishmidt, antagonism engendering social movements is no longer an option, »...labour has been de-valued and re-valorized as debt« and »...workers each individually identify their interests with capital, come to think of themselves as units of capital«. (Value at Risk: From Politics of Reproduction to Human Capital, http://www.reartikulacija.org/?p=708)


Project details

Author(s):Mitja Perinčič



318 euro

How does project benefit the people you are speaking to with your communication?
If nothing else, my project benefited the residents of Ljubljana in the way that for two weaks on six places, they didn't have to consume the usual Jumbo advertising. If someone seeing my project had second thoughts about his life and working conditions, turbocapitalism, biopolitics and necropolitics I consider my project a success.

How did/does this project benefit author (authors/makers of the project)?
It helped me to get some answers regarding work and artwork and ask myself some new questions to wich I don't have the answers yet.

Tell us something about your view on communication. What is your / your organisation's / initiative's (visual) communication philosophy?
In general I don't belive that art can ''change the world'', but I do belive (like Fassbinder once said) that if one can't change the things one should at least speak about them (if one has that possibility of course).

What about the process of creating this work? Please describe it.
Reading and thinking.

Other projects by the author

No other projects