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Scientology vol.2

This was the flyer for the second installment of the electronic music events (cheekily) called "Scientology" organized by the Scienceofuse collective (of which I am the co-founder and designer-in-chief). The concept was the presentation of what I call the "Scienceofuse Microcosmos", represented by various synths and electronic instruments alongside other items commonly found in our music studios, with hidden shoutouts to the individual artists and even a small portrait as "hommage" to one of my college professors. Can you find it? :)


Project details

Author(s):Jakob Bekš



100 euro

How does project benefit the client (if there is a client)?
Seeing as I was (in a sense) my own client (as part of the collective I co-organized the event and played there as well), I guess the benefits were positioning the then-young electronic music collective on the underground map of Ljubljana while maintaining a focused vision of what we were/are about musically (and to an extent personally) and sharing this with our audience-to-be... The venue is indicated on the front side of the flyer only by the logo on the laptop in the upper right corner.

How does project benefit the people you are speaking to with your communication?
It communicates our (musical) preferences and de-masks the music-making process, exposing the equipment used alongside everyday items you could find in our studios plus some symbolic and fun insertions as opposed to the "cool" and "secretive" aura that many electronic artists and DJs maintain regarding their work. We wanted to encourage people to get involved and try stuff for themselves, like we did in the beginning and not be put off by the learning curve and percieved complexity of electronic music equipment.

How does project benefit the wider society?
Apart from being colourful eye-candy? :) I guess it's non-intrusive communication in the sense that you actually have to take the flyer and flip it to know what it represents. But the colourful front seemed to grab enough attention for people to start wondering what it represented. In a subtle way it also touches the realm of politics with its depiction of recreational drugs (a subject of debate with electronic music events) and counter-cultural movements (connected with the origins of techno), but does not pass judgement on these topics but merely notes the inherent connection, a premise for debate.

How did/does this project benefit author (authors/makers of the project)?
Apart from the minimal fee I'd say it sort of put the collective on the map even though the event itself was relatively unsuccessful. Many people who didn't come to the event but took the flyer for the illustration got interested and I guess it helped us get a little bit of clout (at least on the local scene), which in turn led us to bigger and better things, like our standing residency at Klub K4...

Tell us something about your view on communication. What is your / your organisation's / initiative's (visual) communication philosophy?
Based on anarchist philosophy, a rejection and/or subversion of the imposed values and trendy styles of post-modern neo-liberalist capitalism, sincerity and excellence in communication, the interconnection of effectivity and responsibility

What about the process of creating this work? Please describe it.
The original illustration was inked with no prior sketches in a single afternoon and it was coloured on the PC via a mouse (no pen at the time) so it was quite time-consuming... It felt rewarding to see my friend at the printer's do a great job with the colours as the final product looked really good :)

Other projects by the author
Spunk on Toast gig poster
Črna Mačka