Crazy monkey

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Crazy monkey


Capitalism, natural resources, debt

Concept author(s)

Simon Percic

Concept author year(s) of birth


Concept author(s) contribution

visual presentation and concept

Concept author(s) Country



Simon Percic

Designer(s) year(s) of birth


Designer(s) contribution


Designer(s) Country


Friendly Competition

Debt. (2012)

Competition category

Visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

visual communication

Check out the Debt. 2012 outlines of Memefest Friendly competition.

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The poster represents our society and our attitude to nature. I tried to demonstrate how our constant need for buying, the system that encourages it and companies that exhaust natural resources brings us on a path to destruction. Capitalism is based on creating needs for which they always have a solution that people need to buy. Usually we just don’t have enough money to buy everything we need… so the logical solution is always borrow the money. Again we are faced with a variety of products which fulfill our need for money. Stupid us.
Of course when we continue to borrow more and more money, we simply come to the point where we are working and earning money only to pay back what we borrowed. And this isn’t easy. Significantly small people succeed in getting rid of their debt. If we look at the current global crisis, we can see numerous examples of countries, companies and people that came to the edge of bankruptcy.

What kind of communication approach do you use?

It tried to visually represent and simplify relationships between nature, consumer society, debt and abyss to make it easy to understand. Although people learn from their mistakes, we haven’t really developed or changed that much from our ancestors… sometimes we still behave like monkeys. With the use of caricatures for these elements I tried to provoke people and bring some fun in these depressive times.

What are in your opinion concrete benefits to the society because of your communication?

The first thing I expect from my work is laughter or at least a smile. And smiling is good for your health, at least this is what they say. Of course I’d be really glad to stimulate people to enter in a debate or just to see things differently.

What did you personally learn from creating your submitted work?

It got me thinking about the current economic situation in which we all are and the way we behave towards our environment. I learned a lot about how we didn’t change that much, how we make the same mistakes all over again and how history repeats itself.

Why is your work, GOOD communication WORK?

Because the form is basic and simple, but still it has some irony and humor that provokes a response. It leaves space for different opinions and discussion.

Where and how do you intent do implement your work?

I'll distribute it to all my friends at first, to hear their opinions and to give us a theme to debate on over a cold beer. The next step depends on getting my work available to more people with a critical view on the world, this friendly competition is one of the options that I have choosen.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


Curators Comments