Eat organic Not genetic
by YanoConcepts
This work has not been commented by curators.
Title
Eat organic Not genetic
Headline
Juan José Valencia Antía
Concept author(s)
Juan Jose Valencia Antia
Concept author year(s) of birth
030990
Concept author(s) contribution
Creador del concepto y diseñador de los poster.
Concept author(s) Country
Colombia
Designer(s)
Juan Jose Valencia Antia
Designer(s) year(s) of birth
030990
Designer(s) Country
Colombia
Friendly Competition
Competition category
Visual communication practice
Competition subcategory
static
Competition field
academic
Competition subfield
student
Subfield description
Fundación Universitaria del Área Andina. Pereira, Colombia.
Check out the Food Democracy 2013 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
Big industries have conquered our way of eating, we are forced to consume treated and genetic food, but we are few the one which realize that in some moment these procedures in the food will bring some critical result that won’t have a solution. We should eat organic food.
What kind of communication approach do you use?
I decided to go for a campaign, which has three posters, every single one of them has the same critical concept, with different phrases but with the same problematic (GMOs). The concept will target every audience, from kid to elders, is funny, critical and childish but with a direct critic.
What are in your opinion concrete benefits to the society because of your communication?
La gente observara y entendera que los productos que aparentan ser grandes, durables y bonitos no son siempre la mejor opción, la mejor opción en un alimento natural y saludable.
What did you personally learn from creating your submitted work?
I learned that big industries don’t think in doing benefit to the world, they only care about the constant consumption, they know that the pesticides and chemicals used in cultivation are harmful for our lives. Besides the machinery generates a big waste of water, fuels and loss in the soil which loses its fertility, besides thousands of independent farmers die of starvation because they can’t compete with the big Industries.
Why is your work, GOOD communication WORK?
As a designer I use the visual communication media to spread my thoughts, share ideas, the benefit of the other, help these people that don’t know the truth yet from some themes. I know many people would escape from the big industries and look for paradise in the natural and healthy.
Where and how do you intent do implement your work?
The base in the humanity of young adults, are who have an open mind, are capable of reacting an error and being capable of correcting it. That’s why my principal objective are them, this three posters are designed for everyone, if more people have the opportunity of watching it the better is the result.
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)
No.