Don't Turn your Back on Food
by ashleac
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This work has not been commented by curators.
Title
Don't Turn your Back on Food
Headline
Don't Turn your Back on Food
Concept author(s)
Ashlea Cagill
Concept author year(s) of birth
1992
Concept author(s) contribution
I developed the concept for my response and created all art work for the packaging. My own images were used to develop the photo documentation and to create the stop motion animation.
Concept author(s) Country
Australia
Friendly Competition
Competition category
Visual communication practice
Competition subcategory
moving
Competition field
academic
Competition subfield
student
Subfield description
University of Ballarat
Check out the Food Democracy 2013 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
My idea and concept of my work relates to the festival outlines in helping shed light on the smaller chemicals within food. The work also relates to how small chemicals can have misleading names and confuse the consumer into thinking it may be something you want or need.
What kind of communication approach do you use?
The communication I use to approach my concept and idea is based around packaging. The packaging is used to create something the consumer can relate to physically, while accompanied by the stop motion animation it becomes something the consumer can mentally relate to. Photo documentation was also used to develop a visual representation of the product being placed within the supermarket space.
What are in your opinion concrete benefits to the society because of your communication?
The benefits from my communication are that they can find how misleading some packaging can be about ingredients and how the consumers health is at risk from hidden ingredients or confusing chemical names.
What did you personally learn from creating your submitted work?
I personally learnt that packaging ingredients become very confusing and end up as a blur within our minds. We don’t know how much is really affecting us and when you do think you are eating the correct foods or ingredients, the information can turn out to be misleading and worse for our health and society.
Why is your work, GOOD communication WORK?
My communication is good communication because the layout represents a real product but with the benefit of displaying the real factors of the product. By providing something that is easy to read and understand, consumers can make the correct choice about their food choice, as well as giving them the foundation to learn about food democracy.
Where and how do you intent do implement your work?
I intend to implement my packaged product within the supermarkets themselves alongside similar products to creating an eye-catching statement to the consumer while shopping. The stop motion is to be implemented into television advertisements where it can reach a number of consumers and inform the beginning of food democracy.
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)
N/A