Food Democracy
by Israam
This work has not been commented by curators.
Title
Food Democracy
Headline
Halal Food
Concept author(s)
Israa Mahmoud Ibrahim
Concept author year(s) of birth
1993
Concept author(s) contribution
Came up with the idea Took the video And designed the movie
Concept author(s) Country
United Arab Emirates
Other author(s) Country
United Arab Emirates
Friendly Competition
Competition category
Visual communication practice
Competition subcategory
moving
Competition field
academic
Competition subfield
student
Subfield description
American University of Sharjah Major - Design Management Minor - product Design
Check out the Food Democracy 2013 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
People who eat non-halal food, most of them they do not know what is halal food. According to my research I found a video on youtube, showing the truth behind non-halal food, so i decided to show people who think that we abuse our animals before killing them, which is not true. Because as a tradition on EID I go with my family watch the sheep slaughter, and it happens in seconds. They kill the animal from the throat and cut their veins in seconds. Before this process they take care of their animals, they feed them well, so they would give us healthy meat. However, after slaughtering, the bad blood comes out of the body, and leave the meat clean. On the other hand, non halal food they hit their animals so they go unconscious before killing them, thinking that its the best way, when its not. Because the blood gets blocked in the veins and makes the meat unhealthy with bad blood.
What kind of communication approach do you use?
Video
What are in your opinion concrete benefits to the society because of your communication?
I wanted to raise awareness to the other side of the world about Halal food and it benefit by doing a campaign
What did you personally learn from creating your submitted work?
I did several research about halal and non-halal food. I learnt more about the topic, and got to know different peoples point of view of halal food, which was very interesting.
Why is your work, GOOD communication WORK?
because i am doing a campaign to raise their knowledge about halal food and halal slaughter
Where and how do you intent do implement your work?
i implemented my wok in UAE, I used buttons which i wrote on them statements that described halal
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)
People who eat non-halal food, most of them they do not know what is halal food. According to my research I found a video on youtube, showing the truth behind non-halal food, so i decided to show people who think that we abuse our animals before killing them, which is not true. Because as a tradition on EID I go with my family watch the sheep slaughter, and it happens in seconds.