Chemical Imbalance

Describe your idea and concept of your work in relation to the festival outlines:

In researching for this project it became somewhat apparent that purely organic foods no longer exist and if they do, they are quite rare.
I wanted to expose the chemicals and additives put into organic foods by comparing these substances and their consumption to that of drug abuse.

What kind of communication approach do you use?

I made a short film for my project. I wanted to make the overall aesthetics of the piece resemble a drug abuse commercial like the ones put on television. In draining all the colour from the videos and having short, quick videos that bounced quickly into the next scenes I was able to more easily portray my message in just a small amount of time.

What are in your opinion concrete benefits to the society because of your communication?

Benefits to society seeing my video would be the shock they'd feel when something like this is shown to you for the first time.
I think shock value plays a large part in this small film as I'm taking ingredients- often seen as quite harmless- and exposing the chemicals put into them.
Longtime- What could these chemicals be doing to our health? And is it healthy to pump such additives into foods just to guarantee more profitable growth?

What did you personally learn from creating your submitted work?

In creating my project and observing all the projects presented by my peers, it was quite overwhelming to learn the extents that many industries go to just to gain profits from their produce. The chemical additives put into organic vegetation and furthermore the additives put in animals is just terrible and somewhat unnecessary when so much food goes to waste.

Why is your work, GOOD communication WORK?

I think it works due to the messages in it. The short clips in my film easily portray and explain my ideas without talking in any way and I think that's what makes it different from other peoples work. Just the basic visual imagery used to portray a message without someone yelling in your face is always a nice change.

Where and how do you intent do implement your work?

I think as far as exhibiting this piece I'd go no further than presenting it as a television commercial or something that can be projected in a public space.
Even shown without it's sound component the same ideas and messages would be understood.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

No.