Food for Thought
by JDunbar
This work has not been commented by curators.
Title
Food for Thought
Headline
Food for Thought
Concept author(s)
Josh Dunbar
Concept author year(s) of birth
1990
Concept author(s) contribution
Concept, Design, Photography and Filming all completed by Josh Dunbar
Concept author(s) Country
Australia
Designer(s)
Josh Dunbar
Designer(s) year(s) of birth
1990
Designer(s) contribution
Concept, Design, Photography and Filming all completed by Josh Dunbar
Designer(s) Country
Australia
Friendly Competition
Competition category
Visual communication practice
Competition subcategory
moving
Competition field
academic
Competition subfield
student
Subfield description
University of Ballarat, Bachelor of Graphic Design/Multimedia
Check out the Food Democracy 2013 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
Focusing on food wastage within Australia, my aim was to directly communicate the issue of waste by involving and engaging with the very same audience who are, without realizing, contributing to the problem. The concept focuses on the idea of the application of a waste statistic being applied directly onto a ceramic plate. Engaging the public in there very own homes.
What kind of communication approach do you use?
The communication approach chosen focuses on typography being directly applied onto a ceramic plate, with the concept of while the individual is consuming the message is being revealed, with any leftovers being scraped into the bin, the message reaching its full potential.
What are in your opinion concrete benefits to the society because of your communication?
This type of communication reaches the very homes of the consumer, with the ability to directly apply the message into the everyday life of the public, no added effort is needed for communication. The message educates and informs the consumer on the impact of wastage while its occurring, directly causing change at the source.
What did you personally learn from creating your submitted work?
Upon completing this project i have become more aware on not only the issue of waste but the amount of product wasted every year within Australia, starting within our very homes.
Why is your work, GOOD communication WORK?
My communication is successful due to its direct application within the very source of the problem, giving information to everyone who uses a plate.
Where and how do you intent do implement your work?
The implementation of the work is broad, spanning from the home, shops, restaurants, food magazines and cooking programs.
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)
This particular design was a run of one but the plate is merely the starting point, with available funds the concept could see mass media application including cooking shows, quality restaurants, and dinner sets, branching the messages through cutlery, napkins and glasses.