Komplex, 28

Describe your idea and concept of your work in relation to the festival outlines:

K28 is a urban storytelling based on Augmented Reality. We use a marketing tool to disrupt the urban surfaces of the city and to seed inside them a symbolic story about our present times.
The viewer using AR reveals the story and peeps inside an invisible city hidden in his/her reality.
It's an experience very similar to "THEY LIVE", the movie of J. Carpenter. It' a story about power and mind control, drones an banksters. 28 is the numerical sum of the word M.AF.I.A. and it Multiple ArtiFicial Intelligence Algoritmic.

What kind of communication approach do you use?

We use the same marketing platform of Aurasma, but instead to pop up a graphic gimmick out of a brand we pop out the storytelling from the signs and sightseeing of the city. The experience is sharable. We disrupt the most advanced marketing tool to propel a conspiracy vision of reality.

What are in your opinion concrete benefits to the society because of your communication?

We focus on a simple concept and action: empowering the viewer as well as Alice crossed the mirror.
To reveal to Society that the surface of our reality has to be scanned and permutated to understand what is beyond and beneath it. The city is not simply a cage, is a place that can be metamorphosed.

What did you personally learn from creating your submitted work?

The using of the city as a polymorphic screen, a perfect place to hide and to reveal and to tell about the secrets of our reality.

Why is your work, GOOD communication WORK?

Komplex,28 uses a very common device, the smartphone and a very common place: the city. Both are very reachable media. Plus K28 doesn't communicate a brand but a conspiracy and a philosophy: hack the city.
We use the archetypal of Pandora's box.

Where and how do you intent do implement your work?

I need a city, or a neighborhood. Doesn't matter where. The production timing is 10 days, to snap the photo and to deconstruct the city, to seed the augmented experiences.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Komplex 28, is multilayered project, like in the Alice's Mirror the Augmented Reality access is just a threshold to wander in contents disseminated in You Tube, Sound Cloud and also in an incongruous website (in the wake of Mail Art).