Anything that makes you happy, can bring you pleasure

Describe your idea and concept of your work in relation to the festival outlines:

My idea is to show some pleasures that are not very common, it’s not all food and fit bodies all the time, people have passions, things that take their minds off their daily routine and inspire them to be better every day. By pursuing your preferences you become better, and sometimes you stand out. So what? What if you enjoy chess, or assembling Rubik’s cube, or working out because it just feels incredible, watching tutorials, discovering trends, doing your nails, practice some bold makeup, anything that makes you even a little bit happier counts as pleasure.

What kind of communication approach do you use?

I designed three pieces, two copies of a fanzine, a table vinil for a cafeteria and a poster. I used vector drawings of the things i targeted and a script typeface for the main message.

What are in your opinion concrete benefits to the society because of your communication?

Telling people that it’s ok to like odd things, that you’re not “wasting time” it’s just what you enjoy doing, learning and practicing. People nowadays want to be accepted and sometimes they get called attention seekers, weird, boring, overrated because they like something that’s not very common and they decide to show it to the world. You broke your personal record? That’s so awesome, you got your abs finally showing? That’s inspiring! It’s the things that we are very good and passionate about that makes us unique.

What did you personally learn from creating your submitted work?

I want to learn to accept myself more, to not be afraid of enjoying time by myself doing creative things that teach me a lesson every time, to learn more about peoples preferences, maybe try a few, to discover so much more about what makes people happy and brings them pleasure to accomplish.

Why is your work, GOOD communication WORK?

I’m hoping I can make something everyone can relate to, even if they don’t speak it out loud, I want to make them think: wow this really gets me, I guess it’s not that odd what I find interesting and satisfying. I want to keep it simple, to make it clear and straight, this type of communication helps most people to feel motivated and empowered; the truth about how being yourself is great it’s something everyone needs to hear or see.

Where and how do you intent do implement your work?

We are going to design three pieces: a poster showing my work campaign in the regular size since it’s a piece every designer knows how to do, an adhesive for a university’s cafeteria table which can target most of the university’s population and stays as long as it’s needed, and finally a fanzine, something creative, attractive and very easy so assemble so it gets to most people in a very understandable way in a very short time, it contains a more detailed explanation of my work and approaches people in a more personal way since they’re going to be in touch directly with the piece and they get to keep it for themselves.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

I don’t really use any social media platform, so it would be very difficult for me to start right of the blue, besides this campaign targets the desired population, the university community and it’s diversity makes it all worth it even though it may not be broadcasted on the internet.