Pleasure hurting me

Describe your idea and concept of your work in relation to the festival outlines:

My starting points when brainstorming this project were the pleasure of drugs and media and how youth culture is mixing all available pleasures into one. It becomes a drug cocktail meant to enhance pleasure further and further. Usually ennui, feelings of jadedness and over saturation come into play and to combat these more pleasure is needed. Suppressing emotions and replacing them with artificial experiences becomes all you know how to do. You value your experiences based on how good they look on social media and how good for example a party was based on how little you remember of it. It is very difficult to break out of this downwards spiral since the only source of pleasure is what is causing you pain.

With a series of photographs complimented by a seemingly simple slogan i tried to illustrate this phenomenon. The hype and the comedown. Emotions on two very different sides of the same spectrum, complimenting and opposing one-another. The slogan is a play on words and can be read in two ways. First it is made to sound like someone is asking for help "Please, you're hurting me." but in the second interpretation we find out who or what the perpetrator is "Pleasure hurting me."

What kind of communication approach do you use?

Direct and broadly applicable. I took the term pleasure (cause) and portrayed it in a different context - as something that causes negative emotions (consequence). A person looking at this poster may find him or herself in the message or recognise someone they know or see it as out zeitgeist.

What are in your opinion concrete benefits to the society because of your communication?

It puts up a mirror to our society as to how excessive or misused pleasure can be the cause of suffering.

What did you personally learn from creating your submitted work?

I learnt that conveying the right message through a photograph or a series of photographs requires a very specific image or goal set out already at the very beginning of a photoshoot, but it also takes flexibility to see to where a thought might expand.

It is also a challenge to create something that has the power to speak to a great deal of people while maintaining the same message and ambition to change.

Why is your work, GOOD communication WORK?

Because it uses relatively little design elements to convey one universal idea. It isn't trying to bombard the observer with abstract concepts, vulgar images or excessive design, but instead sticks to the principle that an image (or in this case a series) can say what a 1000 words can.

Where and how do you intent do implement your work?

I intent to publish this poster on my online portfolio and exhibit it in my faculty.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

This work had not yet been published anywhere else.