Pleasure of Drug
by Claaaaire
This work has not been commented by curators.
Title
Pleasure of Drug
Headline
Food
Concept author(s)
Su Jen Chua
Concept author year(s) of birth
1994
Concept author(s) contribution
Designing and coming up with the idea of the campaign. Illustrating the pizza illustration on the poster for the campaign.
Concept author(s) Country
Australia
Designer(s) Country
Australia
Friendly Competition
Competition category
Visual communication practice
Competition subcategory
static
Competition field
academic
Competition subfield
student
Subfield description
Swinburne University of Technology / School of design / Master of Design
Check out the Pleasure 2016 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
The campaign is more likely to create an awareness to share the pleasure of food behind the hunger. I is also basically finding out what is behind the pleasure. If a poster or a banner of food can make us hungry, it is sharing the hunger through an image. If the image can share its hunger with us, why can’t we share our hunger with people who are homeless or less fortunate to be able to buy themselves a decent meal. In the poster i’ll be using the “cheese-pull effect” with the pizza illustration. Why the cheese-pull effect? The cheese pull effect is meant to be pulling someones hunger towards the campaign. It is like pulling someones hunger that is hidden beneath those eyes and minds.
What kind of communication approach do you use?
the communication approached i used is through a campaign using posters
What are in your opinion concrete benefits to the society because of your communication?
If a poster or banner of any kind of food can make us hungry. the poster is trying to share its hunger with us. in other words why not share your hunger with people who are less fortunate to buy themselves decent meals
What did you personally learn from creating your submitted work?
I personally learn that pleasure is not just happiness. Pleasure could be anything from an illness to a cure
Why is your work, GOOD communication WORK?
because i believe it can be related to hunger, and i think it is easy to communicate what my campaign is trying to do or say.
Where and how do you intent do implement your work?
My work will be held in and around Melbourne. It is a campaign and i play to implement my work by creating awareness with my campaign using posters and banners sharing the pleasure and hunger from food we get.
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)
Yes, i think so. If my campaign has made it up on social media. it is better because instead of the campaign just being in Melbourne, if it has been shared around on social media the campaign may go bigger into outer Melbourne, like spread out to other parts of Australia.