ChocoMallow
This work has not been commented by curators.
Title
ChocoMallow
Headline
Playfull interactive wensite
Concept author(s)
Fatima Al Hajri; Mira Al Qaseer
Concept author year(s) of birth
1988; 1989
Concept author(s) contribution
we contributed an equal share of work.
Concept author(s) Country
United Arab Emirates
Friendly Competition
Love Conflict Imagination (2010-2011)
Competition category
Visual communication practice
Competition subcategory
web / interactive
Competition field
academic
Competition subfield
student
Subfield description
American University of Sharjah College of Architecture, Art and Design
Check out the Love Conflict Imagination 2010-2011 outlines of Memefest Friendly competition.
Description of idea
Describe your idea and concept of your work in relation to the festival outlines:
in response to the theme love, conflict and imagination, we chose a playful approach. We took an existing fact and created an imaginary, fun world where a scenario was created between the main characters, the chocolate, the marshmallow and the crackers.
What kind of communication approach do you use?
interactive website as well as a movie clip.
What are in your opinion concrete benefits to the society because of your communication?
1) it triggers their imagination.
2) it grabs their attention to minor details in their surroundings, i.e, no matter how small the detail it can always carry a deeper meaning.
What did you personally learn from creating your submitted work?
we learned to use our imagination and think out side the box.
Why is your work, GOOD communication WORK?
it is coherent and simple, yet carries a bigger meaning.
Where and how do you intent do implement your work?
on the web.
Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)