Pleasure is central to our lives and communication/design and art play a major role in our relationship to it. Pleasure is an episodic phenomenon. As we all learn early on it does never really last for very long, therefore we are constantly seeking for ways to get it.

While pleasure can be used to live life fully, as well as to render people into tools it seems we rarely think of it outside its immediate effects and certainly we think even less of pleasure as social practice and something we could relate to the world in transformative ways that challenge the status quo.

Memefest 2016 is interested in pleasure in what we see as its fundamental qualities.